SEO For Google+ & Google Search panel @ SMX West 2012
Instructor Sean Carlos speaks on SEO For Google+ & Google Search at SMX West 2012.

In the photo: Danny Sullivan, Search Engine Land; Sean Carlos, Antezeta; Janet Driscoll Miller, Search Mojo; Daniel Dulitz, Google; Monica Wright, Search Engine Land & Marketing Land (source: SMX)

Web Writing Training

On the net you only have a few seconds to convince your potential customers that your offer is the winning one. From the opening of an email to the selection of a search engine result, copy often plays a determining role in the success of a digital marketing campaign.

Digital media consumers consume content on their devices differently from traditional media. It is a complex environment characterized by bright screens in varying sizes, search engines which display just a few needles from the haystack, email overload – and competitors are just a few clicks away.

In this course you learn how to apply traditional copywriting skills to digital media.

  • Instructor Alex Roe
  • Duration 1 day
  • Location Milan, or for groups, at your business
  • Cost €695 /day + VAT (group discounts available). The fee includes course materials and certificate of participation
  • Terms Training registration is governed by our terms & conditions
  • Prerequisites Basic knowledge of how to use the Internet
  • Class size To insure effective instruction, registration for public training sessions is limited to 10 students
  • Language English. Training in Italian is available
  • Who is the course for? Interactive Media, Communication and PR Professionals
  • What will I learn? By attending this course, you will be able to:
    • Understand the main similarities and differences between traditional media, such as print media, and online communication
    • Acquire strategies to communicate effectively with internet users based on their context (email, blog, social media) and decision-making process
    • Understanding the technical requirements for social media, websites and blogs, search engines, email, press releases, e-books and white papers

Next session open to the general public

Sign up today!
or request information

(contact us for other dates or to hold the course in-house at your business)

  • Web Writing Training

    At: Antezeta Digital Marketing
    Via Porro Lambertenghi 18
    20159 Milan
    Tel. +39 02 69 000 333