Instructor Sean Carlos speaks on SEO For Google+ & Google Search at SMX West 2012.
In the photo: Danny Sullivan, Search Engine Land; Sean Carlos, Antezeta; Janet Driscoll Miller, Search Mojo; Daniel Dulitz, Google; Monica Wright, Search Engine Land & Marketing Land (source: SMX)
Web Writing Training
On the net you only have a few seconds to convince your potential customers that your offer is the winning one. From the opening of an email to the selection of a search engine result, copy often plays a determining role in the success of a digital marketing campaign.
Digital media consumers consume content on their devices differently from traditional media. It is a complex environment characterized by bright screens in varying sizes, search engines which display just a few needles from the haystack, email overload – and competitors are just a few clicks away.
In this course you learn how to apply traditional copywriting skills to digital media.