Twitter MicroBlogging Course Program - Web Marketing Training onsite or in Milan Italy

MicroBlogging with Twitter Course

Antezeta Internet Training

Tel +39 02 69 000 333

Testimonials about our courses

The teacher was impeccable. He was totally at ease with the subject, he ran the course with confidence, kindness and great availability. Bravo Sean! — Gaspar Torriero, SayIt SA, Novazzano, Ticino Switzerland
I attended a day long seminar on web-analytics with Sean as the teacher: After eight hours of lessons I was sorry it ended. Highly trained and communicative he was able to provide the information necessary to understand the issue and stimulate a curiosity to learn more. — Massimiliano Muccinelli, Less Is More Design, Bologna Italy
By the end of the day we left with notebooks full of notes, reading suggestions, things to try. And with a guarantee on the course that just ended. — Diana Malerba, Sketchin, Ticino Switzerland
Your class on Google Analytics has been very interesting and opened my eyes to the potential of this tool. — Maria Luisa Fantoni, The British Chamber of Commerce for Italy, Milan Italy

Put Social Media to work for your business!

Initially perceived as a way to let people know what you're doing now, businesses from Amazon to Fiat are using Twitter daily as part of their normal business processes. Through the power of twitter, these innovative businesses sell to, support, converse with, learn from and influence their customers.

In our course on microblogging with twitter, you'll learn how to get up and running with the tool while avoiding the common pitfalls. Best practice examples throughout will illustrate what others are doing successfully, valuable input for developing your own twitter strategy.

Appropriate for any Marketing and Communications professional. The course can be personalized to fit your needs. A typical syllabus follows.

Twitter Training Calendar

Note: This is the calendar for training open to the public. Our courses are also available for in-company training.

Twitter Training Syllabus

¹Subject to modification. We adjust the agenda contents and time dedicated to each topic based on student needs and current sector developments.

Request course information now!

Instructor:	Sean Carlos
Date(s):	upon request (1 day)
Location:	Milan or onsite at your company
Fee:	€595/day + VAT where applicable. Group discounts available. The fee includes training materials, coffee breaks and a participation certificate. For onsite courses, Let us know when and where is best for you!
How to register:	Let us know when and where is best for you!
Prerequisites:	Basic Internet Navigation
Language:	English or Italian
Who is the course for?:	Interactive Media, Web Marketing and Communcation Professionals
What will I learn?:	Following this course, you will be able to: Gain an understanding of the twitter microblogging platform and how to get started Leverage twitter usage best practices while avoiding the common pitfalls Develop a twitter strategy for your own business Understand how to measure, interpret and act on key twitter metrics
Agenda: ¹	Introduction What is twitter? Terminology and definitions Not just twitter: some of the pretenders to the throne Microblogging is very much in flux - a disclaimer is in order Twitter's benefits: why bother with twitter? Twitter Demographics Use for reputation, promotion, sales, conversing, listening, research Business examples E-commerce Support (listening and responding) PR, Image More examples Is twitter a time sink? Put the wisdom of the crowd to use Break through to the masses Source of breaking news Getting Started Create an account Choosing a name Length Recognition Case sensitivity Special characters Name already taken? Password Security Profile information Short bio Website URL Verification Protect updates or not? Avatar Size Colors and Contrast Compatibility with Twitter Clients (Test!) Change Frequency Profile background image Marketing opportunity Distraction from click through to site link on right Who to follow Current contacts Influencers and Thought Leaders Lists can be helpful Suggested users Directories Managing invitations Everyone vs. selective Follow Friday (FF) Tools Tweeting Length Frequency Time of day Signal to noise ratio Language (English, other) Responding to others Find (and maintain) your voice RT: Retweeting Hashtags Short URL services Tracking code Direct Messages (DM) Picture hosting services Before pressing Enter Posting simultaneously to other sites Opps... tweet deletion Ghost writers and the importance of disclosure Scheduled tweets Twitiquette: behave or get banned Advertising – tweet for pay Lists Twitter software clients Promote your account: getting Followed Quality messages Following others Promote twitter profile Directories Validating your followers Searching tweets and users Twitter search (ex Summize!) Search engines, e.g. Google & Bing Social Graph Measuring Influence A few considerations Web Analytics Tools, e.g. Google Analytics Twitter Analyzer, Twitalyzer, TweetLevel et al Reading and monitoring the conversation Twitter API What and why Backing up your data Tweets Followees Lists Tools In conclusion Defining your strategy Resources Glossary Q&A Participant feedback Contact details Are you a publisher? Do you want to send a book proposal?