Instructor Sean Carlos speaks on SEO For Google+ & Google Search at SMX West 2012.
In the photo: Danny Sullivan, Search Engine Land; Sean Carlos, Antezeta; Janet Driscoll Miller, Search Mojo; Daniel Dulitz, Google; Monica Wright, Search Engine Land & Marketing Land (source: SMX)
SEO Tools: Sitemaps & Google Webmaster Tools Training
Once you’ve acquired basic and advanced SEO knowledge, it is the time to put what you’ve learned into practice. This course is geared to provide participants with a thorough knowledge of the two SEO tools that provide feedback on our SEO results directly from the source, the search engines. Using search engine sitemaps & dashboards answers to many questions emerge:
What are the keywords used by people who search which trigger our website to appear in search results? At what position?
Do people click on our website when it appears in search results?
What is the average position of our site for the keywords which are really important in promoting our products and/or services?
Do search engine crawlers appreciate our site? Or do we have a problem Houston? (If a page has indexing difficulties, it is unlikely to show up in search results)
Are search engine spiders performing frequent deep crawls of our website (necessary for indexing)?
This and other information provides essential feedback necessary to calibrate our SEO activities, i.e. search engine marketing (SEM). Due to the cross-functional (Marketing and IT) nature of this subject, we suggest that both Marketing and IT professionals attend.