Google Webmaster Tools & SEO Tools Training onsite or in Milan Italy

SEO Tools Training: Sitemaps & Webmaster Tools from Google, Bing & Others

Antezeta Internet Training

Tel +39 02 69 000 333

Testimonials about our courses

The teacher was impeccable. He was totally at ease with the subject, he ran the course with confidence, kindness and great availability. Bravo Sean! — Gaspar Torriero, SayIt SA, Novazzano, Ticino Switzerland
I attended a day long seminar on web-analytics with Sean as the teacher: After eight hours of lessons I was sorry it ended. Highly trained and communicative he was able to provide the information necessary to understand the issue and stimulate a curiosity to learn more. — Massimiliano Muccinelli, Less Is More Design, Bologna Italy
By the end of the day we left with notebooks full of notes, reading suggestions, things to try. And with a guarantee on the course that just ended. — Diana Malerba, Sketchin, Ticino Switzerland
Your class on Google Analytics has been very interesting and opened my eyes to the potential of this tool. — Maria Luisa Fantoni, The British Chamber of Commerce for Italy, Milan Italy

Once you've acquired basic and advanced SEO knowledge, it is the time to put what you've learned into practice. This course is geared to provide participants with a thorough knowledge of the two SEO tools that provide feedback on our SEO risults directly from the source, the search engines. Using search engine sitemaps & dashboards answers to many questions emerge:

What are the keywords used by people who search which trigger our website to appear in search results? At what position?

Do people click on our website when it appears in search results?

What is the average position of our site for the keywords which are really important in promoting our products and/or services?

Do search engine crawlers appreciate our site? Or do we have a problem Houston? (If a page has indexing difficulties, it is unlikely to show up in search results)

Are search engine spiders performing frequent deep crawls of our website (necessary for indexing)?

This and other information provides essential feedback necessary to calibrate our SEO activities, i.e. search engine marketing (SEM).

SEO Tools Training Calendar

Note: This is the calendar for training open to the public. Our courses are also available for in-company training.

Bing & Google Webmaster Tools & Sitemaps Training Syllabus

¹Subject to modification. We adjust the agenda contents and time dedicated to each topic based on student needs and current sector developments.

Request course information now!

Instructor:	Sean Carlos
Date(s):	18 January 2012 & upon request (1 day)
Location:	Milan or onsite at your company
Fee:	€695/day + VAT where applicable. Group discounts available. The fee includes training materials, coffee breaks and a participation certificate. For onsite courses, Let us know when and where is best for you!
How to register:	Let us know when and where is best for you!
Prerequisites:	Basic Internet Navigation
Language:	English or Italian
Who is the course for?:	Interactive Media, Web Marketing and IT Professionals
What will I learn?:	Following this course, you will be able to: Properly use the different sitemap types to ensure the quality (frequency and depth) of search engine crawling, necessary for indexing Learn how to enable webmaster tools for different search engines and to define an access policy to avoid unforeseen pitfalls Acquire the knowledge necessary to analyze reports with a marketing focus to improve a site's business performance Understand how to analyze technical reports in order to improve how a site is perceived by both search engines and site users Leverage the dashboards from multiple search engines to get a more complete overview on how the site is seen by the various search engines.
Agenda: ¹	XML sitemaps for search engine indexing What are they? History Example A few benefits A few disadvantages Sitemap fields in detail Scope Allowed paths Files and folders to exclude from the map Sitemap validation Sitemaps and trust - the importance of quality Sitemaps and links How to generate / create sitemaps Google tools Tools for WordPress, Joomla!, Drupal When to generate a sitemap Search engine notification Ping include in the robots.txt file or not Using the search engine dashboards Complex cases The sitemap index Hosting the XML file on a different domain Sitemaps for a multilingual website Sitemaps Constraints Considerations Specialized XML sitemaps For images For news For videos For mobile devices For products... almost Other formats Which search engines that support sitemaps Webmaster Tools What are and what are they for? What are they Why use them Why do search engines provide them? Will using search engine webmaster tools hurt the visibility of a site in a search engine? Which search engines provide SEO tools? First steps: authenticating a site The methods used, advantages and disadvantages Authentication for Google Bing Yahoo Yandex Revoking authentication Why, when, how Access Considerations Personal or business account Enable all the tools immediately or it is better to wait? Access by multiple people Access level Search Engine SEO Tools in detail Google Webmaster Tools The main dashboard: manage: The sites Messages (account) Users Messages (Site) The configuration of a site Sitemaps Crawler access Sitelinks Change of addresses Settings URL Parameters Your site on the Web Search queries Links to your site Keywords & phrases Internal links Statistics +1 Metrics Influence on search Activity Audience Diagnostics Malware Crawl errors Crawl statistics View as Googlebot HTML tips Experimental features Instant Previews Site performance Video sitemaps Data export Why is it useful, examples Tools to facilitate data exportation Google Analytics integration Programmer interface: API Benefits Limits Bing and other webmaster tools Key features in comparison to Google Webmaster Tools Market considerations In conclusion Resources for futher study Questions & answers Participant feedback