Google AdWords PPC Course Program

Google AdWords Training in Italy and Worldwide: PPC Course

Antezeta Internet Training

Tel +39 02 69 000 333

Testimonials about our courses

The teacher was impeccable. He was totally at ease with the subject, he ran the course with confidence, kindness and great availability. Bravo Sean! — Gaspar Torriero, SayIt SA, Novazzano, Ticino Switzerland
I attended a day long seminar on web-analytics with Sean as the teacher: After eight hours of lessons I was sorry it ended. Highly trained and communicative he was able to provide the information necessary to understand the issue and stimulate a curiosity to learn more. — Massimiliano Muccinelli, Less Is More Design, Bologna Italy
By the end of the day we left with notebooks full of notes, reading suggestions, things to try. And with a guarantee on the course that just ended. — Diana Malerba, Sketchin, Ticino Switzerland
Your class on Google Analytics has been very interesting and opened my eyes to the potential of this tool. — Maria Luisa Fantoni, The British Chamber of Commerce for Italy, Milan Italy

Optimize your Business Results!

Pay per click (PPC) keyword advertising provides companies with fast and fairly predictable results from Google. This course covers all the main themes of search advertising from the selection of keywords to the creation of winning landing pages. Special attention is paid to advice for effectively targeting your investment.

¹Subject to modification. We adjust the agenda contents and time dedicated to each topic based on student needs and current sector developments.

Instructor:	Sean Carlos
Date(s):	upon request (2 days)
Location:	Milan; Rome and other cities upon request
Fee:	€695/day + VAT where applicable. The fee includes training materials, coffee breaks and a participation certificate. Group discounts available. For onsite courses, Let us know when and where is best for you!
How to register:	Let us know when and where is best for you!
Prerequisites:	Basic Internet Navigation
Language:	English or Italian
Who is the course for?:	Digital Media and Web Marketing Professionals. IT Professionals who support the marketing function
What will I learn?:	Following this course, you will be able to: Define, plan, implement and manage your PPC strategy to optimize your business ROI Learn to leverage keyword and keyword phrase selection and usage best practices Gain an understanding of how to influence the positioning and display of your products and services in paid search results Understand how to measure, interpret and act on key PPC metrics Find and choose the most appropriate keywords Set up and manage AdWords campaigns Create winning landing pages Measure performance Avoid common mistakes
Agenda: ¹	Introduction to Pay-per-click with Google AdWords The ads types Small text ads Graphical ads (banners) Video Ads Local business listings Mobile phone ads Where do my ads appear? Google search results pages Search pages from partner search engines Web pages ("content") on Google and other sites How much does it cost? How the different cost options work AdWords Quality Score Ad relevance Click frequency Landing pages Myths and clichés User search behavior Keywords and keyword phrases Introduction to keyword phrase research and analysis The interaction between users and search engine Before beginning keyword research What are the business objectives for the site? Who is our target audience? Business and performing keywords Keyword selection considerations Tools available for keyword research Keyword matching broad, phrase, exact, negative Learning from the competition Structuring a campaign Account creation Campaign creation Keywords and their status Writing targeted ads The basic concepts The invitation to act, such as purchase or reserve something The placement of keywords in the ad The importance of being clear and concise Targeted landing pages Ad elements The title or header The description The URL (web address) Landing pages Options Geography (country, city) and language Day parting: ad scheduling Where search ads appear: the search and/or content networks Suspending a campaign Conversion and ROI Tracking The basic concepts AdWords Reports Google Analytics Software Tools AdWords Editor For large campaigns API Interface AdWords Optimization AdWords Policies In conclusion Suggested readings and resources Q & A Participant Feedback

Google AdWords Training in Italy and Worldwide: PPC Course

Antezeta Internet Training

Testimonials about our courses

Optimize your Business Results!

Register today!