Instructor Sean Carlos speaks on SEO For Google+ & Google Search at SMX West 2012.
In the photo: Danny Sullivan, Search Engine Land; Sean Carlos, Antezeta; Janet Driscoll Miller, Search Mojo; Daniel Dulitz, Google; Monica Wright, Search Engine Land & Marketing Land (source: SMX)
Search Engine Advertising with Google AdWords
Optimize your Business Results!
Search Engine Advertising (SEA), also referred to as Pay per click (PPC) advertising, provides companies with fast and fairly predictable results from Google and other search engines. This course covers all the main themes of search advertising from the selection of keywords to the creation of winning landing pages. Special attention is paid to advice for effectively targeting your investment.
“The teacher was impeccable. He was totally at ease with the subject, he ran the course with confidence, kindness and great availability.” — Gaspar Torriero, SayIT SA, Novazzano, Ticino Switzerland
Digital marketing professionals who want complete Search Engine Marketing (SEM) training, should also consider our course covering SEO, the other part of SEM) (no, SEM is NOT a synonym for Search Engine Advertising!).