SEO For Google+ & Google Search panel @ SMX West 2012
Instructor Sean Carlos speaks on SEO For Google+ & Google Search at SMX West 2012.

In the photo: Danny Sullivan, Search Engine Land; Sean Carlos, Antezeta; Janet Driscoll Miller, Search Mojo; Daniel Dulitz, Google; Monica Wright, Search Engine Land & Marketing Land (source: SMX)

LinkedIn For Your Business

With 200 million members in over 200 countries, LinkedIn is the largest social network for professionals.

For communications professionals, LinkedIn offers a variety of tools to promote products and services, to conduct market research and to interact with customers already in place and potential.

“The teacher was impeccable. He was totally at ease with the subject, he ran the course with confidence, kindness and great availability.” — Gaspar Torriero, SayIT SA, Novazzano, Switzerland

This one-day course is divided into 2 parts. The first part, theoretical, will present the various features, many not so well known, available in LinkedIn. The second practice is structured as a hands-on workshop that will allow students to put into practice what they have learned.

  • Instructor Sean Carlos
  • Duration 1 day
  • Location Milan, or for groups, at your business
  • Cost €695 /day + VAT (group discounts available)
  • Terms Training registration is governed by our terms & conditions
  • Prerequisites Basic knowledge of how to use the Internet
  • Class size To insure effective instruction, registration for public training sessions is limited to 10 students
  • Language English. Training in Italian is available
  • Who is the course for? Interactive Media, Communication and PR Professionals
  • What will I learn? By attending this course, you will be able to:
    • What is LinkedIn and how it can serve your communication needs
    • What are the LinkedIn user demographics (who can be reached)
    • What are the types of communication within LinkedIn
    • What are the best practices to follow — and pitfalls to avoid
    • How to measure performance
  1. Introduction
    1. What is LinkedIn?
    2. A few LinkedIn facts & figures
    3. A few facts about LinkedIn profiles and site visitors
    4. LinkedIn's competitors
  2. The network components
    1. People profiles
      1. The network of contacts
      2. Searching for people
    2. Company Pages
      1. What are they?
      2. The elements of a company profile
        1. Overview
        2. Products and services
        3. Career opportunities
        4. Follower information
        5. Information about the page
        6. Employee information
      3. Profiles created by LinkedIn
        1. Sources used
        2. Become an administrator
      4. Create a new company profile
        1. Examples...
      5. Follow a company - what and why
      6. The social button
        1. What and why
        2. Installation
        3. Measurement
      7. Publish status updates
        1. Integration with other services
        2. Tracking with Google Analytics
    3. Discussion groups
      1. What and why
      2. Searching for groups
      3. The anatomy of a group
        1. Discussions
        2. Members
        3. Promotions
        4. Job offers
        5. Search
        6. Other
      4. Statistics
      5. Options
        1. Closed or open
      6. Limits
      7. Suggestions for group best practices
    4. Questions and answers
    5. Polls
    6. Events
    7. LinkedIn Pulse (ex Today)
  3. Opportunities for businesses
    1. Undertake and / or lead discussions among professionals regarding issues of interest to the company
    2. Find new customers
    3. Find new employees
    4. Monitor the competition
  4. Usage best practices
    1. Monitor and learn before you actively participate
    2. Time to dedicate
    3. Keep profiles up-to-date
  5. In conclusion
  6. Resources for further study
  7. Q & A
  8. Lab exercises
  9. Participant feedback

¹Subject to modification. We adjust the content of our courses based on student needs and current industry developments.

Is there a topic you don't see in the syllabus? Let's talk, the topic may already be part of the course even if it isn't explicitly stated above.

Next session open to the general public

Sign up today!
or request information

(contact us for other dates or to hold the course in-house at your business)

  • LinkedIn For Your Business

    At: Antezeta Digital Marketing
    Via Porro Lambertenghi 18
    20159 Milan
    Tel. +39 02 69 000 333