Doing Business on Facebook Training Program - Web Marketing Training onsite or in Milan Italy

Your Brand on Facebook Training

Antezeta Internet Training

Tel +39 02 69 000 333

Testimonials about our courses

The teacher was impeccable. He was totally at ease with the subject, he ran the course with confidence, kindness and great availability. Bravo Sean! — Gaspar Torriero, SayIt SA, Novazzano, Ticino Switzerland
I attended a day long seminar on web-analytics with Sean as the teacher: After eight hours of lessons I was sorry it ended. Highly trained and communicative he was able to provide the information necessary to understand the issue and stimulate a curiosity to learn more. — Massimiliano Muccinelli, Less Is More Design, Bologna Italy
By the end of the day we left with notebooks full of notes, reading suggestions, things to try. And with a guarantee on the course that just ended. — Diana Malerba, Sketchin, Ticino Switzerland
Your class on Google Analytics has been very interesting and opened my eyes to the potential of this tool. — Maria Luisa Fantoni, The British Chamber of Commerce for Italy, Milan Italy

Put Social Media to work for your business!

Facebook is the largest of all social networks, hosting more than 800 million active users each month. Facebook is even the most searched word on Google in many countries.

For businesses, Facebook offers a huge and very popular plaza. Groups of people interact with each other about this and that in the various plaza angles. Each of the individuals is an opportunity for targeted marketing communications, provided that the rules of the plaza, often unwritten, are respected.

This course on Facebook marketing will help you understand how to do business on Facebook and how to integrate Facebook into your marketing strategy. The course will also provide many valuable tips on how to move around in this virtual plaza, avoiding common pitfalls in the process.

Facebook Training Calendar

Note: This is the calendar for training open to the public. Our courses are also available for in-company training.

Facebook Training Syllabus

¹Subject to modification. We adjust the agenda contents and time dedicated to each topic based on student needs and current sector developments.

Request course information now!

Instructor:	Sean Carlos
Date(s):	January 23, 2012 & upon request (1 day)
Location:	Milan or onsite at your company
Fee:	€695/day + VAT where applicable. Group discounts available. The fee includes training materials, coffee breaks and a participation certificate. For onsite courses, Let us know when and where is best for you!
How to register:	Let us know when and where is best for you!
Prerequisites:	Basic Internet Navigation
Language:	English or Italian
Who is the course for?:	Interactive Media, Web Marketing and Communcation Professionals
What will I learn?:	Following this course, you will be able to: Understand the Facebook phenomenon, who are the Facebook users and how many are there Identify the most appropriate marketing opportunities on Facebook for your company or organization Plan a strategy for the proper use of profiles, groups, pages and associated elements such as events Measure Facebook marketing results
Agenda: ¹	Introduction The Facebook phenomenon Facebook in numbers Who are the people of Facebook? Who's not there? What drives the Facebook phenomenon? Marketing opportunities Beyond Facebook: a few competitors, yesterday, today and tomorrow The Facebook plazza and its corners, defined The personal profile The problem of a product or a company name in a profile Opportunities for Professionals Friends, real and otherwise News feed Groups Groups before and after October 6, 2010 Main characteristics of the "new" groups Groups and opportunities they offer for businesses Monitor and contribute to discussions Find and join groups Listen to discussions Engage in discussions Complaints? Is there anyone who speaks ill of you? Create a group on a topic related to products and/or services Exclusive groups limited to few for a promotion Using groups for one's own clients The history of groups on Facebook Pages The main page categories Page elements and functionality Wall Info Events Notes Photos Boxes Messages Insights Other applications, such as reviews and discussions FBML – Facebook Markup Language Iframe, JavaScript SDK & social plugins Community pages Place pages Business accounts Characteristics of successful pages Page creation best practices The landing page Personalized URLs Promoting a page Page and groups: a comparison Profiles and pages: a comparison History of Facebook Pages Primary Facebook communications tools News feed EdgeRank, the algorithm that determines update visibility Three steps to optimize the news feed (NFO) Messages Notifications Events Chat (instant messaging) Comparison of Profiles, Groups, Pages, Notifications, Messages and Notifications Getting found: Facebook's search engine The roles of Facebook and a company's own website Advertising Marketplace Facebook measurement tools and Google Analytics Facebook limits Cases of success and failure Terms & conditions of use Violations & frozen accounts Data backup Photos and uploads Email addresses Phone numbers Lists of friends Open Graph protocol Words to the wise Bibliography and Resources Blogs Bookmarks Statistics Developers Q & A Participant feedback