Instructor Sean Carlos speaks on SEO For Google+ & Google Search at SMX West 2012.
In the photo: Danny Sullivan, Search Engine Land; Sean Carlos, Antezeta; Janet Driscoll Miller, Search Mojo; Daniel Dulitz, Google; Monica Wright, Search Engine Land & Marketing Land (source: SMX)
A blog, a contraction of web log, is an online “diary”. Publishing programs such as WordPress facilitate page creation without a need to know HTML.
Blogs are often used to publish information, stories and / or opinions. Each blog entry, called a post, may also include comments, allowing readers to have their say. A blog can be written by one or more authors.
“The teacher was impeccable. He was totally at ease with the subject, he ran the course with confidence, kindness and great availability.” — Gaspar Torriero, SayIT SA, Novazzano, Switzerland
A business blog is usually focused on the market in which a company operates. It offers company employees an opportunity to reflect on developments and innovations in their field using a less formal tone than what might be expected from standard corporate communication. Companies may decide to not accept comments from third parties or to moderate comments.
Why have a corporate blog? There are many good reasons, including the high level of attention that a blog can achieve among internet users and search engines. Blogs can also be an effective tool for participatory communication that encourages complex discussions, sometimes leading to product and process improvements, not to mention greater customer loyalty.
Due to the cross-functional (Marketing and IT) nature of this subject, we suggest that both Marketing and IT professionals attend.