Web Analytics Optimism in Italy


Last November Luca Meyer organized the first Web Analytics Wednesday (WAW) in Milan, in conjunction with the IAB Forum interactive marketing event.

All of six people were present to represent the Internet’s accountability side in . A pitiful number when you consider the thousands of visitors at the IAB Forum.

Since the Milan WAW, Giovanni Lorenzoni has worked to keep the ball rolling by organizing Web Analytics Association / WAW events in Bologna. Yet therein lies the problem: with the apparently small Italian community spread across the peninsula, significant meet-ups can only occur when there is a critical mass due to an Internet industry event happening at the same time.

Yet a lot has happened in the last six months. practitioners, such as my friend Leonardo Bellini, are writing extensively on web analytics. The Italian blogging community has become even more interconnected through the various barcamp events which have provided a needed pretext to meet like-minded folk outside of the ether-sphere.

So it maybe isn’t a surprise that Italy will host two WAW events in the next few weeks – one WAW in Milan (with more than 30 potential attendees) and one in Bologna.

Let’s hope this positive trend continues.

Selected web analytics articles and posts:

Similar Posts:

Registration is now open for the next SEO Course and Google Analytics Course in Milan. Don’t miss the opportunity!


About Sean Carlos

Sean Carlos is a digital marketing consultant & teacher, assisting companies with their Search (SEO + SEA = SEM), Social Media & Digital Media Analytics strategies. Sean first worked with text indexing in 1990 in a project for the Los Angeles County Museum of Art. Since then he worked for Hewlett-Packard Consulting and later as IT Manager of a real estate website before founding Antezeta in 2006. Sean is an official instructor of the Digital Analytics Association and collaborates with the Bocconi University. He is Chairman of the SMX Search and Social Media Conference, 12 & 13 November in Milan. He is also a co-author of the Treccani encyclopedic dictionary of computer science, ICT & digital media. Born in Providence, RI, USA, Sean received Honors in Physics from Bates College, Maine. He speaks English, Italian and German.