A year has already passed since search engine blekko launched and while Google and Bing aren’t trembling yet, others have shown significant confidence in blekko’s prospects. For marketers who keep an eye on keyword driven web traffic, a significant question arises: where’s the blekko keyword data?
By default, web analytics measurement systems like Google Analytics aren’t able to correctly recognize blekko as a search engine, but it is possible to configure digital media measurement tools to properly attribute site visitors to the keyword searches they performed using blekko. My new Search Engine Land article shows how and explains why the data isn’t available by default. Happy measuring!
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Registration is now open for the next SEO Course (March 22 and 23) and Google Analytics Course (March 14 and 15) in Milan. Don’t miss the opportunity!
Sean Carlos is a web marketing consultant & teacher, assisting companies with their Search (SEO + PPC = SEM), Social Media & Digital Media Measurement strategies. Sean first worked with text indexing in 1990 in a project for the Los Angeles County Museum of Art. Since then he worked for Hewlett-Packard Consulting and later as IT Manager of a real estate website before founding Antezeta in 2006. Sean is an 
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