Tag Archives: Twitter Search

The real news behind the Google and Bing Twitter deals

Yesterday we saw a lot of press and blogosphere attention devoted to deals being made between the two leading search engines, Google and Bing, and leading social media services Twitter and Facebook.

Twitter search deals, while interesting, doesn’t yet merit much beyond a big yawn – we’ve already had decent, if imperfect, search via Summize, which became twitter search. Sure, both Google and Bing can improve this, but still, things like Google Squared are much more innovative.

What is really interesting about the search engine deals are the implications of the business details:

Is twitter being compensated for the indexing and retrieval attention Bing (and Google?) is giving them?

If so, that would seem to set a big precedent (the AP content hosting deal aside). Why shouldn’t other content rich sites not also receive payment from search engines? Newspapers worldwide have been making this point, to no avail, for several years now (The Italian Federation of News Publishers is pressing its case by arguing that Google has a monopoly position).

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