Tag Archives: Twitter

Search engine visibility: one more reason to participate in social networks

The modern plazas online are arguably social networks such as Facebook, Twitter, Friendfeed, Google+ and, particularly for those selling to other companies, LinkedIn. But before a company decides to dedicate time and resources to preside over social networks, not to mention the definition of necessary processes and metrics, there are a number of advantages and disadvantages worth assessing.

Social network pros and cons

The most evident disadvantage to social network participation are the predictable expenses, such as allocating people and investing in training to avoid getting off on the wrong foot. Social network participation will also require some changes to internal processes – such as integration of social media activity with sales and service departments, and the development of policies regarding the usage of social media by employees and associates. In assessing the benefits, there are the obvious ones, like increased customer visibility and an increase in virtual word of mouth promotion. There is also the opportunity to participate in discussions which are already happening about company products and services. Discussions taking place in the online plaza can be very useful not just to understand what is important to customers, but also to welcome suggestions from customers and potential customers. Another advantage to social media participation which is easy to overlook is the increased visibility it brings to a company and its products and services in search engines like Google and Bing.

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Digital media measurement: campaign tracking made easy + free tools

So many digital communications channels, yet so little time. As more and more channels emerge for website traffic acquisition, it becomes ever more important to accurately measure a channel’s effectiveness. That means asking and answering difficult, if sometimes awkward, questions of the type “Does anyone really engage with the monthly newsletter?”. If readers are engaging, where exactly does the engagement occur, i.e. which links get clicked? In the case of social media marketing, does anyone really care enough about Facebook page posts or twitter tweets to click through to the company website?

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A few quick thoughts on Google+ pros and cons.

It might be wise to say up front that I’m ecstatic over the launch, albeit, in limited test, of Google+. Google+ is already a significant improvement over Google’s other, often forgotten social site, Orkut, and seems to demonstrate that Google has learned a lot from its other previous social efforts like Friend Connect and it’s twitter-like Buzz.

Google says it is currently focusing on consumer usage of Google Plus, which explains the absence of business profile support. Unfortunately, Google seems to have underestimated the mixed professional and social use of social networking sites today: many potential users cannot create a profile with their primary email address as addresses associated with Google Apps aren’t currently supported. This is kind of surprising as one would have thought that Google itself is in this situation, but their internal version of Google Apps must have an extended feature set!

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How to painlessly import contacts in Facebook, Twitter, LinkedIn and other social sites

It happens to every company and / or professional which wants to promote their products and services on social networks: they are asked to permit the social network to access a contact list in order to find contacts which are already on the social network and to invite others to join them on the social network. A find contacts feature can be an excellent opportunity to quickly grow presence and influence on a social network, but it is also a process that contains many potential pitfalls. The sections that follow consider some of the most important traps and look at how the use of a temporary webmail mailbox can help in avoiding many problems.

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What Google Knows about Google… and a few other things

There is a wonderful saying that one hears in big companies, particularly when discussing Knowledge Management – KM initiatives, “if only we knew what we know“. It is unlikely that Google is exempt from this problem, but their data-driven culture has launched several information dashboards which aim to overcome this problem by facilitating internal and external communication of data, from Google service statuses to internet statistics.

Search engines are great in helping us find something when we suspect that there is an answer out there somewhere, to borrow a phrase from X-File’s Fox Mulder. Yet search engines aren’t very helpful when you don’t even know or imagine a resource exists. This article aims to help insure these mostly lessor known Google tools and resources get the visibility they deserve.

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Twitter statistics slides presented by Biz Stone at Chirp developer’s conference

Hard data on twitter usage has been mostly limited to rough estimates provided by third parties. At twitter’s first developer’s conference, chirp, we got some data straight from the source. The first piece of data is that 75% percent of twitter’s traffic is coming from the third party clients and services using the twitter API. This is traffic which won’t usually be collected by those famous measurement services.

75% percent of twitter traffic

Twitter says they have 105,779,710 registered users. This actually doesn’t mean too much as we don’t know how active these users might be. Many people will create an account only to abandon it later. Update 1/2011: now 175,000,000 (from twitter.com site)

105,779,710 registered twitter users

In his presentation, the source of these slides, Twitter’s Biz Stone partly answered this question by putting the emphasis on the number of unique visitors per month to twitter’s website. As noted above, this number only reflects about 25% of twitter usage.

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The real news behind the Google and Bing Twitter deals

Yesterday we saw a lot of press and blogosphere attention devoted to deals being made between the two leading search engines, Google and Bing, and leading social media services Twitter and Facebook.

Twitter search deals, while interesting, doesn’t yet merit much beyond a big yawn – we’ve already had decent, if imperfect, search via Summize, which became twitter search. Sure, both Google and Bing can improve this, but still, things like Google Squared are much more innovative.

What is really interesting about the search engine deals are the implications of the business details:

Is twitter being compensated for the indexing and retrieval attention Bing (and Google?) is giving them?

If so, that would seem to set a big precedent (the AP content hosting deal aside). Why shouldn’t other content rich sites not also receive payment from search engines? Newspapers worldwide have been making this point, to no avail, for several years now (The Italian Federation of News Publishers is pressing its case by arguing that Google has a monopoly position).

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Just Behave, A Look At Searcher Behavior

This SMX West 2009 session looks at how internet users interact with search engines and how that might influence search engine interface design and our SEO efforts.

Moderator: Gordon Hotchkiss, President and CEO, Enquiro

Speakers:

Some statistics to consider

Jenni Tafoya introduces comScore; notes they have a world-wide panel of 2 million people (as far as I know, no third party audit of their claims or methodology is available – Sean).

Jenni says U.S. search activity on engines and sites is up 38% – people are doing more searches and more people are online.

Search engine growth is driven by organic (SEO) clicks.

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What’s New With Social Media Marketing?

Search Engine Marketing is part of a bigger web ecosystem. At SMX West 2009, three habitués of the social media scene shared tips on successfully promoting a website using social media.

Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors

Speakers:

reddit

Brent Csutoras describes the user-generated news site reddit. When logged in, the front page is dashboard of reddits. You can create your own social media site using a CNAME sub domain name and the Reddit platform. (Add a CNAME record aliasing your domain to rhs.reddit.com. Enter this new domain, e.g. social.antezeta.com, in the domain field when you create a new reddit. – Sean)

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Google’s SearchWiki, Customized & Personalized Results

In the search engine optimization business there are several recurrent discussions with new client prospects. The most common one by far is around why conversion reports should be used for search metrics rather than traditional ranking reports. Jaws drop when people hear that two different Google users may see different search results for the same query made at the same moment in time. The reasons vary – searches made at google.com vs. google.it, data centers may not be synchronized, etc.

Two years ago, Google introduced Google Personalized Results. Google provides special results, just for me, based on my search history, as long as I am logged into a Google service. In November, Google added SearchWiki, a facility for a user to annotate and customize their search results.

In this SMX West 2009 session, two Google Engineers discuss Google Search personalization. Questions from the audience show a desire among SEO practitioners to arrive at a ranking baseline before personalization and localization is applied.

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