Tag Archives: Twitter
It might be wise to say up front that I’m ecstatic over the launch, albeit, in limited test, of Google+. Google+ is already a significant improvement over Google’s other, often forgotten social site, Orkut, and seems to demonstrate that Google has learned a lot from its other previous social efforts like Friend Connect and it’s twitter-like Buzz.
Google says it is currently focusing on consumer usage of Google Plus, which explains the absence of business profile support. Unfortunately, Google seems to have underestimated the mixed professional and social use of social networking sites today: many potential users cannot create a profile with their primary email address as addresses associated with Google Apps aren’t currently supported. This is kind of surprising as one would have thought that Google itself is in this situation, but their internal version of Google Apps must have an extended feature set!
There is a wonderful saying that one hears in big companies, particularly when discussing Knowledge Management – KM initiatives, “if only we knew what we know“. It is unlikely that Google is exempt from this problem, but their data-driven culture has launched several information dashboards which aim to overcome this problem by facilitating internal and external communication of data, from Google service statuses to internet statistics.
Search engines are great in helping us find something when we suspect that there is an answer out there somewhere, to borrow a phrase from X-File’s Fox Mulder. Yet search engines aren’t very helpful when you don’t even know or imagine a resource exists. This article aims to help insure these mostly lessor known Google tools and resources get the visibility they deserve.
Hard data on twitter usage has been mostly limited to rough estimates provided by third parties. At twitter’s first developer’s conference, chirp, we got some data straight from the source. The first piece of data is that 75% percent of twitter’s traffic is coming from the third party clients and services using the twitter API. This is traffic which won’t usually be collected by those famous measurement services.
Twitter says they have 105,779,710 registered users. This actually doesn’t mean too much as we don’t know how active these users might be. Many people will create an account only to abandon it later. Update 1/2011: now 175,000,000 (from twitter.com site)
In his presentation, the source of these slides, Twitter’s Biz Stone partly answered this question by putting the emphasis on the number of unique visitors per month to twitter’s website. As noted above, this number only reflects about 25% of twitter usage.
This SMX West 2009 session looks at how internet users interact with search engines and how that might influence search engine interface design and our SEO efforts.
Moderator: Gordon Hotchkiss, President and CEO, Enquiro
- Larry Cornett (@cornett), VP, Consumer Products, Yahoo!
- Gordon Hotchkiss (@outofmygord), President, Enquiro
- Ramez Naam, Group Program Manager – Live Search, Microsoft
- Jenni Tafoya, Vice President, comScore, Inc.
Some statistics to consider
Jenni Tafoya introduces comScore; notes they have a world-wide panel of 2 million people (as far as I know, no third party audit of their claims or methodology is available – Sean).
Jenni says U.S. search activity on engines and sites is up 38% – people are doing more searches and more people are online.
Search engine growth is driven by organic (SEO) clicks.
In the search engine optimization business there are several recurrent discussions with new client prospects. The most common one by far is around why conversion reports should be used for search metrics rather than traditional ranking reports. Jaws drop when people hear that two different Google users may see different search results for the same query made at the same moment in time. The reasons vary – searches made at google.com vs. google.it, data centers may not be synchronized, etc.
Two years ago, Google introduced Google Personalized Results. Google provides special results, just for me, based on my search history, as long as I am logged into a Google service. In November, Google added SearchWiki, a facility for a user to annotate and customize their search results.
In this SMX West 2009 session, two Google Engineers discuss Google Search personalization. Questions from the audience show a desire among SEO practitioners to arrive at a ranking baseline before personalization and localization is applied.