Tag Archives: Summer Fun
Note to the reader: this article was originally posted on our Italian blog on October 28th. The quiz targeted an Italian audience; we’ve published this translation in order to allow a wider audience to follow search marketing developments in Italy.
It seems that the summer fun is now over, but not so fast: it’s time to check, just for fun, your SEO knowledge! We’ve prepared 15 multiple choice questions on topics which appear frequently in SEO projects.
Only for a limited time
The quiz will be available for just 5 weeks, from 28 October to 1 December 2008. Once the quiz is over, the correct answers and the overall results will be published here. Participants will receive an e-mail with their results and a certificate of participation.
Five lucky participants will receive a free copy of Internet PR
The traditional August break in Italy is a wonderful time to work on projects which linger on the back burner during the rest of the year. Last August led to the release of a free keyword selection guide (in Italian); this year’s focus is a Course on using the AdWords PPC paid search marketing program.
While capturing some updated screen shots for the PPC Course, I came across an interesting example of a search marketing phenomena known as PPC or AdSense arbitrage.
Search for Milan – Rome Flights
Travel is one of the most highly competitive business sectors on the web. It shouldn’t then be a great surprise that we have 3 sponsored results (with the beige background) above the organic results in addition to the standard sponsored results on the right. The results at the top appear when there is a high chance of the ad being very profitable for Google – the maximum bid is high, as is the historic click-through rate.
A new search engine, Cuil, has launched, in an attempt to become the next Google. Cuil was founded by people with experience from Google, AltaVista and IBM – sufficient enough to get the mass media’s attention in the dog days of summer.
Rather unfortunately Cuil decided to tout it’s index size as a primary feature. As seasoned search engine professionals know, there are many other issues which also impact quality search results. Are the indexed web documents fresh, up to date? Google is indexing some sites in just minutes:
On it’s home page, Cuil says “Search 121,617,892,992 web pages”. This number hasn’t changed in days; it seems that their index is more static than Google’s.
Have duplicate pages, such as print versions and syndicated content, been filtered out? Is there a sophisticated ranking algorithm to show the most pertinent documents to the web searcher, based on their intention?