Tag Archives: Summer Fun

So many aspiring SEOs! – the SEO Quiz results are in

15 questions, 5 weeks and 5 books: almost 700 people took the 2008 SEO quiz challenge.

Note to the reader: this article was originally posted on our Italian blog on December 2nd. The quiz targeted an Italian audience; we’ve published this translation in order to allow a wider audience to follow search marketing developments in Italy.

Why a SEO quiz

The idea of the quiz came from reflections on the state of SEO knowledge and usage in Italy, observed from the perspective of a SEO practitioner.

Search engines, with Google in particular (question 1), are the gate keepers between us and the net. We use search engines not only to search for information that we imagine is out there somewhere, but also to navigate to a specific site, such as Fiat, or to perform a task, such as buy a ticket for a Tiziano Ferro concert (question 15).

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15 questions, 5 weeks, 5 free books: the SEO quiz is here

Note to the reader: this article was originally posted on our Italian blog on October 28th. The quiz targeted an Italian audience; we’ve published this translation in order to allow a wider audience to follow search marketing developments in Italy.

It seems that the summer fun is now over, but not so fast: it’s time to check, just for fun, your SEO knowledge! We’ve prepared 15 multiple choice questions on topics which appear frequently in SEO projects.

Only for a limited time

The quiz will be available for just 5 weeks, from 28 October to 1 December 2008. Once the quiz is over, the correct answers and the overall results will be published here. Participants will receive an e-mail with their results and a certificate of participation.

Five lucky participants will receive a free copy of Internet PR

Where there’s a quiz, there’s training. Marco Massarotto has lent us a hand, kindly offering 5 copies of his excellent book Internet PR.

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Funny business searching for Milan-Rome flights in Google – AdSense Arbitrage at work.

The traditional August break in Italy is a wonderful time to work on projects which linger on the back burner during the rest of the year. Last August led to the release of a free keyword selection guide (in Italian); this year’s focus is a Course on using the AdWords PPC paid search marketing program.

While capturing some updated screen shots for the PPC Course, I came across an interesting example of a search marketing phenomena known as PPC or AdSense arbitrage.

Search for Milan – Rome Flights

Consider this search for Milan – Rome Flights: Search in Google for Flights between Milan and Rome
Figure 1: Search in Google for Flights between Milan and Rome

Travel is one of the most highly competitive business sectors on the web. It shouldn’t then be a great surprise that we have 3 sponsored results (with the beige background) above the organic results in addition to the standard sponsored results on the right. The results at the top appear when there is a high chance of the ad being very profitable for Google – the maximum bid is high, as is the historic click-through rate.

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Web Text Search is Hard. Image indexing is even harder. Just ask Cuil.

A new search engine, Cuil, has launched, in an attempt to become the next Google. Cuil was founded by people with experience from Google, AltaVista and IBM – sufficient enough to get the mass media’s attention in the dog days of summer.

Cuil searches 121,617,892,992 web pages

Rather unfortunately Cuil decided to tout it’s index size as a primary feature. As seasoned search engine professionals know, there are many other issues which also impact quality search results. Are the indexed web documents fresh, up to date? Google is indexing some sites in just minutes:

google indexes some pages in minutes

On it’s home page, Cuil says “Search 121,617,892,992 web pages”. This number hasn’t changed in days; it seems that their index is more static than Google’s.

Have duplicate pages, such as print versions and syndicated content, been filtered out? Is there a sophisticated ranking algorithm to show the most pertinent documents to the web searcher, based on their intention?

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