Tag Archives: Social Networks
One of the many reasons to be passionate about the Internet, and to defend it from politicians who want to curtail it, is its capacity to be a great democratic leveler. Social media tools, with their potential reach limited only by language and access to an internet connection, provide a megaphone for the little guy to be heard as never before.
Dave Carroll’s video United Breaks Guitars on YouTube is the social media case study de rigueur, a not too subtle warning to companies that they ignore the power of bottom up communication at their own peril.
Carroll’s video, 11 million views to date, resonates in part due to its authenticity, its sincerity. Carroll demonstrates that effective communication on a shoestring budget is indeed possible using social media channels.
United breaks guitars
Naturally social network sites like Twitter, Facebook and Google+ have each done their part in spreading his message by virtual word of mouth.
While Facebook captures the hearts and minds of many internet navigators (around 600 million users as of January 2011), Google has been been working on its version of the social web, releasing a myriad of services which facilitate social interaction on the web. Some, such as buzz, were ill-conceived and justly lambasted on their release. Yet others, like Google Friend Connect (GFC), probably haven’t gotten the attention they deserve. Google’s Friend Connect offers a broad set of basic functionality to support the creation and nurturing of a website community.
Sometimes its easy to overlook how social Google has become – from Google Social Search which gives results from a user’s social circle more prominent display to Google Friend Connect which provides building blocks to make any website social.
What becomes clear after perusing the list of Google social web tools is that Google seems to be missing a central activity hub such as… Facebook. With the launch of Google Buzz Google tried address this problem by transforming Gmail into their social hub but that effort predictably fell flat.
Google CEO Larry Page tied 2011 bonuses to the success of Google’s social strategy but will bonuses stimulate a and execute a coherent social strategy?
|Google Social||Google Description||Date released||Date closed||Notes||Video|
|Click +1 to publicly give something your stamp of approval. Your +1′s can help friends, contacts, and others on the web find the best stuff when they search.||2011-03-30||Used in discussion lists as approval shorthand||video|
Fresh back from this weekend’s RomagnaCamp, I’m taking a brief break from a “posting hiatus” to report on the event.
After a quick touristic visit to Ravenna on Friday, I caught the bus for Marina Romea. This turned out to be auspicious as I was able to met Giuseppe Lamuraglia of e-net, a company which distributes small solar energy power supplies. Italy has a strong history of renewable energy generation; it was the first to generate electricity from geothermal energy in 1904.
Friday afternoon was dedicated to informal discussions (including wind power with Marco Fabbri) just meters from the beach – a nice transition from the summer holidays. The weather was appropriately windy; despite the sun, most of us were under-dressed.
Notable presentations on Saturday included Nicola Mattina on defining social media, a fairly balanced look at Marketing in Second Life and Lawyer Antonino Attanasio on Informatica e diritto: casi e questioni. Livia Iacolare was probably the best speaker, presenting the soon to open Italian edition of Intruders.tv.