Tag Archives: Social Graph
While Facebook captures the hearts and minds of many internet navigators (around 600 million users as of January 2011), Google has been been working on its version of the social web, releasing a myriad of services which facilitate social interaction on the web. Some, such as buzz, were ill-conceived and justly lambasted on their release. Yet others, like Google Friend Connect (GFC), probably haven’t gotten the attention they deserve. Google’s Friend Connect offers a broad set of basic functionality to support the creation and nurturing of a website community.
Sometimes its easy to overlook how social Google has become – from Google Social Search which gives results from a user’s social circle more prominent display to Google Friend Connect which provides building blocks to make any website social.
What becomes clear after perusing the list of Google social web tools is that Google seems to be missing a central activity hub such as… Facebook. With the launch of Google Buzz Google tried address this problem by transforming Gmail into their social hub but that effort predictably fell flat.
Google CEO Larry Page tied 2011 bonuses to the success of Google’s social strategy but will bonuses stimulate a and execute a coherent social strategy?
|Google Social||Google Description||Date released||Date closed||Notes||Video|
|Click +1 to publicly give something your stamp of approval. Your +1’s can help friends, contacts, and others on the web find the best stuff when they search.||2011-03-30||Used in discussion lists as approval shorthand||video|
Last Wednesday I had the fortune to attend a world class conference on social behavior and technology applied to medium and large sized businesses. Not in San Francisco. Not in Boston, where I worked for 4 years. Not in Milan, even. In Varese. Right, Varese, once known more for shoe production. The conference, the International Forum on Enterprise 2.0, was held at L’Università dell’Insubria as part of their 10th anniversary celebration.
As a search marketing consultant, I was very interested in how the social web is being applied to business environments. The very intertwined nature of the web means that no web marketing project should be seen in isolation. <rant>Thanks to the kind folks at Trenitalia, who canceled my train from Tuscany at the last minute, I almost didn’t make it. Not that you’d find any news about this on their website.</rant>