Tag Archives: SMXWest
Invasion of the results snatchers: The Many Ways Google+ invades Google Search (and how to learn to love it)
Figure 1: SEO For Google+ & Google Search panel @ SMX West 2012: Danny Sullivan, Search Engine Land; Sean Carlos, Antezeta Web Marketing; Janet Driscoll Miller, Search Mojo; Daniel Dulitz, Google; Monica Wright, Search Engine Land & Marketing Land (Photo: SMX)
Since Google+ launched in the summer of 2011, Google+ has become increasingly integrated into Google Search. This integration, what some might term an invasion of Google Search by Google+, has significant implications for the promotion of people, products and services.
Let’s take a look at the current state of Google+ / Google Search integration to better understand both the opportunities, as well as the risks, this presents us as web marketers.
This SMX West 2009 session looks at how internet users interact with search engines and how that might influence search engine interface design and our SEO efforts.
Moderator: Gordon Hotchkiss, President and CEO, Enquiro
- Larry Cornett (@cornett), VP, Consumer Products, Yahoo!
- Gordon Hotchkiss (@outofmygord), President, Enquiro
- Ramez Naam, Group Program Manager – Live Search, Microsoft
- Jenni Tafoya, Vice President, comScore, Inc.
Some statistics to consider
Jenni Tafoya introduces comScore; notes they have a world-wide panel of 2 million people (as far as I know, no third party audit of their claims or methodology is available – Sean).
Jenni says U.S. search activity on engines and sites is up 38% – people are doing more searches and more people are online.
Search engine growth is driven by organic (SEO) clicks.
I love the web. Despite being somewhere in Italy, I’m able to follow many professional conferences like SMX West through session write-ups posted online. After all, it isn’t always possible to attend conferences in person. Yet even when the post quality is high, there’s something missing, something that can’t be replicated virtually. Above all, its the human dimension, the networking experience. If you haven’t had the opportunity to attend professional conferences (or you’re a bit shy!), you might think, “what’s he on about?“.
As I reflect on the various breakfast, lunch and cocktail chats I had at SMX West, I think about the breadth of interesting people I met.
There’s excitement in being around so many bright and curious people– digital novices to seasoned veterans, those who practice search marketing to those who know that understanding search is a key to their company’s (and their own) future.
In the search engine optimization business there are several recurrent discussions with new client prospects. The most common one by far is around why conversion reports should be used for search metrics rather than traditional ranking reports. Jaws drop when people hear that two different Google users may see different search results for the same query made at the same moment in time. The reasons vary – searches made at google.com vs. google.it, data centers may not be synchronized, etc.
Two years ago, Google introduced Google Personalized Results. Google provides special results, just for me, based on my search history, as long as I am logged into a Google service. In November, Google added SearchWiki, a facility for a user to annotate and customize their search results.
In this SMX West 2009 session, two Google Engineers discuss Google Search personalization. Questions from the audience show a desire among SEO practitioners to arrive at a ranking baseline before personalization and localization is applied.