Tag Archives: SMXWest

Invasion of the results snatchers: The Many Ways Google+ invades Google Search (and how to learn to love it)

SEO For Google+ & Google Search panel @ SMX West 2012
Figure 1: SEO For Google+ & Google Search panel @ SMX West 2012: Danny Sullivan, Search Engine Land; Sean Carlos, Antezeta Web Marketing; Janet Driscoll Miller, Search Mojo; Daniel Dulitz, Google; Monica Wright, Search Engine Land & Marketing Land (Photo: SMX)

The article that follows is based on a speech I gave at the web marketing conference SMX West. Jump to the slides.

Since Google+ launched in the summer of 2011, Google+ has become increasingly integrated into Google Search. This integration, what some might term an invasion of Google Search by Google+, has significant implications for the promotion of people, products and services.

Let’s take a look at the current state of Google+ / Google Search integration to better understand both the opportunities, as well as the risks, this presents us as web marketers.

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Just Behave, A Look At Searcher Behavior

This SMX West 2009 session looks at how internet users interact with search engines and how that might influence search engine interface design and our SEO efforts.

Moderator: Gordon Hotchkiss, President and CEO, Enquiro

Speakers:

Some statistics to consider

Jenni Tafoya introduces comScore; notes they have a world-wide panel of 2 million people (as far as I know, no third party audit of their claims or methodology is available – Sean).

Jenni says U.S. search activity on engines and sites is up 38% – people are doing more searches and more people are online.

Search engine growth is driven by organic (SEO) clicks.

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What’s New With Social Media Marketing?

Search Engine Marketing is part of a bigger web ecosystem. At SMX West 2009, three habitués of the social media scene shared tips on successfully promoting a website using social media.

Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors

Speakers:

reddit

Brent Csutoras describes the user-generated news site reddit. When logged in, the front page is dashboard of reddits. You can create your own social media site using a CNAME sub domain name and the Reddit platform. (Add a CNAME record aliasing your domain to rhs.reddit.com. Enter this new domain, e.g. social.antezeta.com, in the domain field when you create a new reddit. – Sean)

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The human dimension of Search Marketing

I love the web. Despite being somewhere in Italy, I’m able to follow many professional conferences like SMX West through session write-ups posted online. After all, it isn’t always possible to attend conferences in person. Yet even when the post quality is high, there’s something missing, something that can’t be replicated virtually. Above all, its the human dimension, the networking experience. If you haven’t had the opportunity to attend professional conferences (or you’re a bit shy!), you might think, “what’s he on about?“.

As I reflect on the various breakfast, lunch and cocktail chats I had at SMX West, I think about the breadth of interesting people I met.

There’s excitement in being around so many bright and curious people– digital novices to seasoned veterans, those who practice search marketing to those who know that understanding search is a key to their company’s (and their own) future.

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Google’s SearchWiki, Customized & Personalized Results

In the search engine optimization business there are several recurrent discussions with new client prospects. The most common one by far is around why conversion reports should be used for search metrics rather than traditional ranking reports. Jaws drop when people hear that two different Google users may see different search results for the same query made at the same moment in time. The reasons vary – searches made at google.com vs. google.it, data centers may not be synchronized, etc.

Two years ago, Google introduced Google Personalized Results. Google provides special results, just for me, based on my search history, as long as I am logged into a Google service. In November, Google added SearchWiki, a facility for a user to annotate and customize their search results.

In this SMX West 2009 session, two Google Engineers discuss Google Search personalization. Questions from the audience show a desire among SEO practitioners to arrive at a ranking baseline before personalization and localization is applied.

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SEO Session: Up Close With Google Blog Search

Google Blog Search is Google’s vertical search engine which focuses exclusively on blog content. While overall usage is probably pretty low, results from Google blog search are starting to appear in Google’s web search as part of their “Universal Search”, more generally known as blended search. Blog content can appear in Google’s standard web search independently of its presence in Google Blog Search. Google’s Chris Pennock, an Engineer with Google’s New York office, discussed how Google Blog Search works at the SMX West search conference.

Moderator: Matt McGee, Assignment Editor, Search Engine Land

Speaker: Chris Pennock, Senior Software Engineer, Blog Search, Google Inc.

Who uses Google Blog Search?

Google Blog Search is used by someone looking for more opinionated or fresher information. Users come may come from Google.com or a blogger looking for information on their own blog. (Google Blog Search also powers some of the information in the WordPress dashboard – Sean).

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In-house SEO: SEO Reporting & Scorecarding for Management

One of the nice things about web marketing is the wealth of data available to use in decision making processes. Web marketing data also helps in getting and maintaining management support for SEO activities.

This SMX West session focusing on in-house SEO considered what data to present to management, when to present it and how to best present it. The line-up is an all star cast – two in house SEO practitioners at companies, that among other things, own search engines. As if that wasn’t enough, we also have John Marshall, founder and former CEO of Clicktracks. Rounding up the line-up is Jessica Bowman, a SEO consultant specializing in setting up and guiding in-house SEO programs.

Moderator: Jessica Bowman, Founder, SEOinhouse.com

Speakers:

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SMX West 2009: Do you know the way to San José?

One sign that a profession has matured is in its ability to support a dedicated conference where professionals can hear and learn from presenters as well as interact with other practitioners (and potential clients & vendors).

Search Marketing has had its very own conference since Danny Sullivan started the Search Engine Strategies (SES) series 10 years ago. After growing the SES conference series for many years for the benefit of other owners, Danny started his own conference series, SMX: Search Marketing Expo, in 2007.

I’m happy to say that on February 10-12 I’ll be attending the three day SMX West 2009, in Santa Clara, California. I’m particularly looking forward to day 2’s Keynote Conversation with Google’s Vint Cerf. One of the advantages of the California edition of SMX is that it is easier to get key search engine employees to participate – they’re already right down the street. The sessions on Ecommerce Search Marketing Tactics and Search & Reputation Management also look particularly promising.

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