Tag Archives: SMX
I love the web. Despite being somewhere in Italy, I’m able to follow many professional conferences like SMX West through session write-ups posted online. After all, it isn’t always possible to attend conferences in person. Yet even when the post quality is high, there’s something missing, something that can’t be replicated virtually. Above all, its the human dimension, the networking experience. If you haven’t had the opportunity to attend professional conferences (or you’re a bit shy!), you might think, “what’s he on about?“.
As I reflect on the various breakfast, lunch and cocktail chats I had at SMX West, I think about the breadth of interesting people I met.
There’s excitement in being around so many bright and curious people– digital novices to seasoned veterans, those who practice search marketing to those who know that understanding search is a key to their company’s (and their own) future.
In the search engine optimization business there are several recurrent discussions with new client prospects. The most common one by far is around why conversion reports should be used for search metrics rather than traditional ranking reports. Jaws drop when people hear that two different Google users may see different search results for the same query made at the same moment in time. The reasons vary – searches made at google.com vs. google.it, data centers may not be synchronized, etc.
Two years ago, Google introduced Google Personalized Results. Google provides special results, just for me, based on my search history, as long as I am logged into a Google service. In November, Google added SearchWiki, a facility for a user to annotate and customize their search results.
In this SMX West 2009 session, two Google Engineers discuss Google Search personalization. Questions from the audience show a desire among SEO practitioners to arrive at a ranking baseline before personalization and localization is applied.
Passing through the Frankfurt Airport on my way from Milan to SMX West, I couldn’t help but notice the front page of Germany’s weekly newspaper, Die Zeit (The Time).
Google. Der Spion, den wir lieben.
Google weiß alles. Der Internetgigant aus Kalifornien macht uns das Leben leicht. Zugleich aber folgt er uns im Netz auf Schritt und Tritt – nun auch über das Google-Handy. (Die Zeit, 5. Februar 2009)
The image, inspired by 007, says:
Google. The spy we love.
Google knows everything. The California Internet giant makes life easy. Yet at the same time Google follows our every step on the net – now through the Google cell phone as well.
Germany, with its difficult 20th century history of Nazism and a Russian/German brand of Communism, is very sensitive to the risks associated with a “big brother” watching over us. Yet as the article points out, most people are willing to accept Google’s knowing our every movement to the extent that Google unobtrusively makes our life easier.