Tag Archives: SMX West
With the approval of the Microsoft-Yahoo search deal by EU regulators, search engine marketers will soon be working in a new landscape. In western Europe where Google dominates with about 90% of the market, it’s tempting to react to the deal with a big yawn.
Yet Yahoo! often has a bigger impact on our search marking than we might like to acknowledge. For many, Yahoo, through its Site Explorer and the Yahoo Search Boss / Site Explorer APIs , is a primary source of competitive backlink data. And who among us doesn’t perform a few searches in Yahoo to benchmark the quality of Google’s results?
For paid search practitioners, the consolidation of three PPC / Keyword Advertising platforms down to two (Google & Bing) will certainly reduce operational and training costs. In some countries it will make the choice to expand beyond just Google much easier to justify. Yet Bing’s adCenter PPC service is currently limited to the US, Canada, the UK& France. What will happen to the other 30 countries served by Yahoo today?
In a recent article on Microsoft’s bing, I felt it necessary to temper my enthusiasm for Microsoft’s commitment to web search by noting Microsoft’s decidedly checkered record as a good net citizen. What about Google?
It is almost too easy to write a glowing review of whatever new service Google unleashes. For example,
- Google Maps Street View enables us to preview a new client’s street and building prior to a first visit – a boon in city environments
- Google Translate has improved so significantly of late that it really is useful in providing rough draft translations of search marketing articles
- Google Squared provides an innovative take on structuring search results for items with multiple attributes.
However while enthusing over Google’s services one might ask,
Does Google have an underlying dark side? If so, need anyone care?
This SMX West 2009 session looks at how internet users interact with search engines and how that might influence search engine interface design and our SEO efforts.
Moderator: Gordon Hotchkiss, President and CEO, Enquiro
- Larry Cornett (@cornett), VP, Consumer Products, Yahoo!
- Gordon Hotchkiss (@outofmygord), President, Enquiro
- Ramez Naam, Group Program Manager – Live Search, Microsoft
- Jenni Tafoya, Vice President, comScore, Inc.
Some statistics to consider
Jenni Tafoya introduces comScore; notes they have a world-wide panel of 2 million people (as far as I know, no third party audit of their claims or methodology is available – Sean).
Jenni says U.S. search activity on engines and sites is up 38% – people are doing more searches and more people are online.
Search engine growth is driven by organic (SEO) clicks.
I love the web. Despite being somewhere in Italy, I’m able to follow many professional conferences like SMX West through session write-ups posted online. After all, it isn’t always possible to attend conferences in person. Yet even when the post quality is high, there’s something missing, something that can’t be replicated virtually. Above all, its the human dimension, the networking experience. If you haven’t had the opportunity to attend professional conferences (or you’re a bit shy!), you might think, “what’s he on about?“.
As I reflect on the various breakfast, lunch and cocktail chats I had at SMX West, I think about the breadth of interesting people I met.
There’s excitement in being around so many bright and curious people– digital novices to seasoned veterans, those who practice search marketing to those who know that understanding search is a key to their company’s (and their own) future.
In the search engine optimization business there are several recurrent discussions with new client prospects. The most common one by far is around why conversion reports should be used for search metrics rather than traditional ranking reports. Jaws drop when people hear that two different Google users may see different search results for the same query made at the same moment in time. The reasons vary – searches made at google.com vs. google.it, data centers may not be synchronized, etc.
Two years ago, Google introduced Google Personalized Results. Google provides special results, just for me, based on my search history, as long as I am logged into a Google service. In November, Google added SearchWiki, a facility for a user to annotate and customize their search results.
In this SMX West 2009 session, two Google Engineers discuss Google Search personalization. Questions from the audience show a desire among SEO practitioners to arrive at a ranking baseline before personalization and localization is applied.