Tag Archives: Site Search

Move over Basic Search Results, Google Rich Snippets are here

For years search engine search results were limited to 3 basic pieces of information: a title, a summary and a URL. Attentive observers of Google search engine results may have noticed the appearance of additional information, what Google calls rich snippets, in certain results over the past few months. Some results contain review ratings, such as in this case where an iPod received 5 stars from 81 reviewers:

Apple iPod Review
Figure 1: Apple iPod Review

This search for U2 concert information provides event details for tour dates:

U2 Concert Rich Snippet 2
Figure 2: U2 Concert Rich Snippet Example 1
U2 Concert Rich Snippet 1
Figure 3: U2 Concert Rich Snippet Example 2

Note how the first result provides better detail on where the event is taking place. In both cases the event name is repeated for each date – that may or may not make sense. SEO practitioners have a lot of latitude in crafting these search results.

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Enhance your blog or website with Google’s Site Search. Measure the results in Google Analytics.

You’ve done it. You’ve created a successful web site with compelling content. A loyal community of readers keeps coming back for more. SEO efforts have paid off too, with lots of traffic from Google, Yahoo!, MSN and minor search engines. Time to sit back with a fine Real Ale or a glass of Monteregio di Massa Marittima… but didn’t you forget something? Internal Site Search perhaps?

By Internal Site Search we mean a search feature on your website to allow site visitors to find what they’re looking for, using their own words.

Don’t fret, there are good reasons to deploy site search functionality and it’s relatively easy to do.

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