Tag Archives: SEO Myths

So many aspiring SEOs! – the SEO Quiz results are in

15 questions, 5 weeks and 5 books: almost 700 people took the 2008 SEO quiz challenge.

Note to the reader: this article was originally posted on our Italian blog on December 2nd. The quiz targeted an Italian audience; we’ve published this translation in order to allow a wider audience to follow search marketing developments in Italy.

Why a SEO quiz

The idea of the quiz came from reflections on the state of SEO knowledge and usage in Italy, observed from the perspective of a SEO practitioner.

Search engines, with Google in particular (question 1), are the gate keepers between us and the net. We use search engines not only to search for information that we imagine is out there somewhere, but also to navigate to a specific site, such as Fiat, or to perform a task, such as buy a ticket for a Tiziano Ferro concert (question 15).

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15 questions, 5 weeks, 5 free books: the SEO quiz is here

Note to the reader: this article was originally posted on our Italian blog on October 28th. The quiz targeted an Italian audience; we’ve published this translation in order to allow a wider audience to follow search marketing developments in Italy.

It seems that the summer fun is now over, but not so fast: it’s time to check, just for fun, your SEO knowledge! We’ve prepared 15 multiple choice questions on topics which appear frequently in SEO projects.

Only for a limited time

The quiz will be available for just 5 weeks, from 28 October to 1 December 2008. Once the quiz is over, the correct answers and the overall results will be published here. Participants will receive an e-mail with their results and a certificate of participation.

Five lucky participants will receive a free copy of Internet PR

Where there’s a quiz, there’s training. Marco Massarotto has lent us a hand, kindly offering 5 copies of his excellent book Internet PR.

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SEO for a Blog – All roads lead to RomeCamp 2008

One of the things that I really like about the Internet is that anyone who has a minimum of familiarity with a computer can communicate their ideas to a wide audience. Once upon a time the platform of choice was a personal site at geocities, clarence city or the like. In the meantime the blog format has emerged, a format that facilitates not only self publication but a broad exchange of ideas through visitor comments.

Embraced as well by politicians and companies, there is little doubt regarding the success of a blog as a means of modern communication. Yet there is a common misconception that I often hear:

“WordPress (the blog platform) is already optimized for search engines.”

If only!

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Are directories still useful for SEO and in increasing web site traffic?

An ongoing question in search engine optimization (SEO) projects regards which directories might be useful for increasing incoming traffic to a web site and as a means in obtaining better search engine visibility. The question arises due to the importance that was once attributed by search engines to some directories and by the desire to attract direct traffic to a site, where and whenever possible.

For a new site, directories, short reviews of sites organized by categories and subcategories, can be a useful source of incoming links.

However, it is highly doubtful that most directories today help very much in improving search engine visibility, nor in generating much direct traffic.

There are multiple reasons:

  1. directories are often “generalist” – yet it is thematic links which are most useful for most sites that deal with products, services or in specific sectors;
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Who’s using Google for their organic and paid search results?

An important consideration for Google AdWords advertisers is to understand just where their contextual ads might appear. Google notes that AdWords ads can appear on the:

  1. Google search engine
  2. Partner search engines (e.g. Aol, Ask.com, Libero / Arianna, Virgilio / Alice)
  3. Google owned web content sites (e.g. Gmail, Google Groups)
  4. Third party web content sites (practically any site wishing to display Google ads)

The following slide, extracted from my PPC with AdWords Course, provides a visual overview of where AdWords can appear1.

Visual Overview of Where Google AdWords Ads may appear
Figure 1: Where Google AdWords Ads may Appear – Italian market focus (click to enlarge)

While Google has recently improved information about participants in the Google content network2, it isn’t so easy to find an updated listing of which major generalist portals and pure search engines rely on Google for their organic and paid search results. The following table aims to rectify this, at least for the Italian market.

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