Tag Archives: SEO
Social media may be all the rage, but search engines are arguably still among the best ways to attract highly qualified visitors to a website, visitors who are explicitly looking for what we’ve got to offer.
For organizations using Google’s Universal Analytics, Analytics automatically reports on merit-based™ organic search traffic from over 40 leading international and regional search engines, including Google, Bing, Yandex, Baidu and Naver. Visits from search engines recognized by Google Analytics appear in the Organic Search Traffic report (Standard Reports → Traffic Sources → Sources → Search → Organic).
The following table lists the default search engines recognized by Google Analytics and Universal Analytics. It represents several deletions (e.g. Altavista, Alltheweb) and additions (e.g. 360.cn, avg, babylon, comcast) from what is currently documented (although some are mentioned in a change log if you knew to look there too). The list was derived from an analysis of the Google Analytics Tracking Code (GATC) ga.js.
There is NO need to specify these search engines in the Universal Analytics Administration interface or in the traditional Google Analytics tracking code unless you wish to track each regional variant separately, e,g. google.it, google.de, google.com.au, google.com.mx etc. We’ve documented google search domains and those for bing, yahoo, yandex and ask for your convenience.
We do recommend you consider adding search engines re-branded by ISPs and search engines used in local markets to your Google Universal Analytics configuration.
|Search Engine Domain Match String||Site (example)||URL Query Parameter|
The following is a list of domains used by the Ask search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics systems.
The following is a list of domains used by the Bing search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics systems.
|bing.com||Redirects to ww/local edition|
|ca.bing.com||Canada||Redirects to ww/local edition|
|de.bing.com||Germany||Redirects to ww/local edition|
|fr.bing.com||France||Redirects to ww/local edition|
|jp.bing.com||Japan||Redirects to ww/local edition|
|search.bing.com||Redirects to ww/local edition|
|uk.bing.com||United Kingdom||Redirects to ww/local edition|
|www.bing.com||USA and Worldwide|
The URL query parameter for search keyword phrases is q.
The following is a list of domains used by Google for their search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web Analytics systems.
|www.google.ac||Ascension Island||Ascension Island|
|www.google.ae||United Arab Emirates||الامارات العربية الم|
|www.google.as||American Samoa||American Samoa|
|www.google.ba||Bosnia and Herzegovina||Bosna i Hercegovina|
|www.google.bf||Burkina Faso||Burkina Faso|
The following is a list of domains used by the Yahoo search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics systems.
|Yahoo domain||Native||Country||Query parameter|
|Estados Unidos||United States||p|
|United States||United States||p|
The following is a list of domains used by the Yandex search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics Analytics systems.
The URL query parameter for search keyword phrases is text.
Note: this list represents original research. You may republish this information elsewhere on the web providing you cite this source. Thank you for your understanding!
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DuckDuckGo is an alternative search engine that promotes its virtue of offering its users anonymity. It enjoyed increased interest after the NSA data tracking news broke.
Google Analytics and Universal Analytics don’t currently treat DuckDuckGo as a search engine. This is presumably due to its insignificant market share. DuckDuckGo will appear in the Referral Traffic report (Standard Reports → Traffic Sources → Sources → Referrals) while it should really be in the Organic Search Traffic report (Standard Reports → Traffic Sources → Sources → Search → Organic). The problem is easy to fix. First define DuckDuckGo as a search engine for each Universal Analytics property in an Account. Google says,
- Navigate to a property. If you’re not in the settings menu, click Admin. Select the account and property you want to edit.
- From the property column, click Tracking Info then Organic Search Sources.
- Click +Add Search Engine.
Many companies face a delicate challenge in keeping their passionate users happy while insuring the company is profitable enough to pay the bills and invest in the future, objectives which often enter it conflict with one another. It isn’t rare that this conflict becomes a significant PR issue, as Facebook, through its management of Instagram, is experiencing first hand.
A New York Times article which appeared front and center on the first page of last Sunday’s business section illustrated clearly how clients expect their PR firms to actively manage search engine reputation issues as well:
“Think about what it’s like for my dating life when the first picture that comes up is me as the Devil,” says Mr. Kotick […] “You see all this chatter and you realize that they game the search results. These super-sophisticated 19-year-olds are smarter than our expensive P.R. firm.” (His publicist, Steven Rubenstein, shrugs sheepishly.)