Tag Archives: SEO

Improve Search Engine Recognition in Google Universal Analytics

Google Analytics LogoSocial media may be all the rage, but search engines are arguably still among the best ways to attract highly qualified visitors to a website, visitors who are explicitly looking for what we’ve got to offer.

For organizations using Google’s Universal Analytics, Analytics automatically reports on merit-based™ organic search traffic from over 40 leading international and regional search engines, including Google, Bing, Yandex, Baidu and Naver. Visits from search engines recognized by Google Analytics appear in the Organic Search Traffic report (Standard Reports → Traffic Sources → Sources → Search → Organic).

2 Comments

Google Analytics Default Search Engine List

Google Analytics LogoThe following table lists the default search engines recognized by Google Analytics and Universal Analytics. It represents several deletions (e.g. Altavista, Alltheweb) and additions (e.g. 360.cn, avg, babylon, comcast) from what is currently documented (although some are mentioned in a change log if you knew to look there too). The list was derived from an analysis of the Google Analytics Tracking Code (GATC) ga.js.

There is NO need to specify these search engines in the Universal Analytics Administration interface or in the traditional Google Analytics tracking code unless you wish to track each regional variant separately, e,g. google.it, google.de, google.com.au, google.com.mx etc. We’ve documented google search domains and those for bing, yahoo, yandex and ask for your convenience.

We do recommend you consider adding search engines re-branded by ISPs and search engines used in local markets to your Google Universal Analytics configuration.

Search Engine Domain Match StringSite (example)URL Query Parameter
Comments Off

List of Domains used by the Ask search engine

Ask LogoThe following is a list of domains used by the Ask search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics systems.

Ask domainService
ar.ask.comArgentina
at.ask.comAustria
au.ask.comAustralia
br.ask.comBrazil
cl.ask.comChile
de.ask.comGermany
dk.ask.comDenmark
es.ask.comSpain
eu.ask.comEurope
fr.ask.comFrance
in.ask.comIndia
it.ask.comItaly
jp.ask.comJapan
mx.ask.comMexico
my.ask.comMalaysia
nl.ask.comNetherlands
no.ask.comNorway
ph.ask.comPhilippines
pl.ask.comPoland
pt.ask.comPortugal
ru.ask.comRussia
se.ask.comSweden
uk.ask.comUnited Kingdom
us.ask.comUnited States
www.search.ask.com
www.ask.com
za.ask.comSouth Africa
Comments Off

List of Domains used by the Bing search engine

Bing LogoThe following is a list of domains used by the Bing search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics systems.

Bing domainServiceNotes
bing.comRedirects to ww/local edition
be.bing.comBelgium
br.bing.comBrazil
ca.bing.comCanadaRedirects to ww/local edition
cn.bing.comChina
de.bing.comGermanyRedirects to ww/local edition
fr.bing.comFranceRedirects to ww/local edition
hk.bing.comHong Kong
images.bing.comImages
it.bing.comItaly
jp.bing.comJapanRedirects to ww/local edition
m.bing.comMobile
nz.bing.comNew Zealand
search.bing.comRedirects to ww/local edition
ssl.bing.comSecure connection?
uk.bing.comUnited KingdomRedirects to ww/local edition
www.bing.comUSA and Worldwide

The URL query parameter for search keyword phrases is q.

Comments Off

List of domains used by Google Search

Google LogoThe following is a list of domains used by Google for their search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web Analytics systems.

DomainCountryNotes
www.google.acAscension IslandAscension Island
www.google.adAndorraAndorra
www.google.aeUnited Arab Emiratesالامارات العربية الم
www.google.alAlbaniaShqipëri
www.google.amArmeniaՀայաստան
www.google.asAmerican SamoaAmerican Samoa
www.google.atAustriaÖsterreich
www.google.azAzerbaijanAzərbaycan
www.google.baBosnia and HerzegovinaBosna i Hercegovina
www.google.beBelgiumBelgië
www.google.bfBurkina FasoBurkina Faso
www.google.bgBulgariaБългария
www.google.biBurundiBurundi
www.google.bjBeninBénin
www.google.bsBahamasThe Bahamas
www.google.btBhutanBhutan
www.google.byBelarusБеларусь
www.google.caCanadaCanada
www.google.catCatalanCatalà
Comments Off

List of domains used by the Yahoo search engine

Yahoo logoThe following is a list of domains used by the Yahoo search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics systems.

Yahoo domainNativeCountryQuery parameter
ar.search.yahoo.comArgentinaArgentinap

at.search.yahoo.com

ÖsterreichAustriap

au.search.yahoo.com

AustraliaAustraliap

br.search.yahoo.com

BrasilBrazilp

ca.search.yahoo.com

CanadaCanadap

qc.search.yahoo.com

QuébecQuebecp

ch.search.yahoo.com

SchweizSwitzerlandp

chfr.search.yahoo.com

SuisseSwitzerlandp

chit.search.yahoo.com

SvizzeraSwitzerlandp

cl.search.yahoo.com

ChileChilep

cn.search.yahoo.com

中国Chinaq

yahoo.cn

中国Chinaq

co.search.yahoo.com

ColumbiaColumbiap

espanol.search.yahoo.com

Estados UnidosUnited Statesp

search.yahoo.com

United StatesUnited Statesp

de.search.yahoo.com

DeutschlandGermanyp

dk.search.yahoo.com

DanmarkDenmarkp
1 Comment

List of Domains used by the Yandex search engine

Yandex LogoThe following is a list of domains used by the Yandex search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics Analytics systems.

Yandex domainService
yandex.byBulgaria
yandex.comInternational English
yandex.kzKazakhstan
yandex.ruRussia
yandex.com.trTurkey
yandex.uaUkraine

The URL query parameter for search keyword phrases is text.

Note: this list represents original research. You may republish this information elsewhere on the web providing you cite this source. Thank you for your understanding!

Looking to get more out of Google’s Universal Analytics? Sign-up today for Antezeta’s intensive Google Analytics training course!

1 Comment

Track DuckDuckGo as a search engine in Google Universal Analytics

DuckDuckGo logoDuckDuckGo is an alternative search engine that promotes its virtue of offering its users anonymity. It enjoyed increased interest after the NSA data tracking news broke.

Google Analytics and Universal Analytics don’t currently treat DuckDuckGo as a search engine. This is presumably due to its insignificant market share. DuckDuckGo will appear in the Referral Traffic report (Standard Reports → Traffic Sources → Sources → Referrals) while it should really be in the Organic Search Traffic report (Standard Reports → Traffic Sources → Sources → Search → Organic). The problem is easy to fix. First define DuckDuckGo as a search engine for each Universal Analytics property in an Account. Google says,

  1. Navigate to a property. If you’re not in the settings menu, click Admin. Select the account and property you want to edit.
  2. From the property column, click Tracking Info then Organic Search Sources.
  3. Click +Add Search Engine.
Comments Off

Clients expect PR firms to be on top of SEO

Many companies face a delicate challenge in keeping their passionate users happy while insuring the company is profitable enough to pay the bills and invest in the future, objectives which often enter it conflict with one another. It isn’t rare that this conflict becomes a significant PR issue, as Facebook, through its management of Instagram, is experiencing first hand.

Google Image search results for Bobby Kotick
Google Image search results for Bobby Kotick, suggesting he’s evil and the devil

A New York Times article which appeared front and center on the first page of last Sunday’s business section illustrated clearly how clients expect their PR firms to actively manage search engine reputation issues as well:

“Think about what it’s like for my dating life when the first picture that comes up is me as the Devil,” says Mr. Kotick […] “You see all this chatter and you realize that they game the search results. These super-sophisticated 19-year-olds are smarter than our expensive P.R. firm.” (His publicist, Steven Rubenstein, shrugs sheepishly.)

7 Comments

Pimp-up search engine results with Schema.org semantic markup – before your competitors do


SEO and Schema.org presentation at SMX München, 29 March 2012 (Photo: Jan Kutschera)

Note: this article is based on my SEO and Schema.org presentation at SMX München, 29 March 2012. It is also available in Italian and German.

For all too long search results have comprised 10 sad blue links together with a summary and an URL. Over time search engines began to display other types of objects, such as images and videos, in search results, but web document display remained neglected.

Now what if a search engine could display additional information from a web page to help a user better decide if a particular search result is the right one for them? Well actually, they can.

5 Comments