Tag Archives: Search Engines
This past week the Italian antitrust authority (Autorità Garante della Concorrenza e del Mercato) conducted a search of Google’s Italian office and announced it was beginning an investigation into Google’s possible abuse of its dominant position in the Italian search engine market. The case was triggered by a complaint from the Italian Federation of News Publishers, FIEG (Federazione Italiana Editori Giornali). FIEG represents publishers of newspapers and magazines, together with press agencies.
So what’s the problem?
The news industry has struggled since the mid 1990s to figure out a profitable internet strategy. “Free” content needs to be supported by advertising revenue, yet poorly targeted banners and the like don’t pay much. Google’s indisputable success as an advertising powerhouse1 has captured the press’ attention.
At the end of May Microsoft announced its new search engine, Bing. As data from Bing’s first full month becomes available, I thought it would be interesting to take a quick look at the current market share enjoyed by the major search engines in the US and a “typical” European market, Italy. The real test of Bing’s success will to be to check back in a few months to see if Bing has picked up traction with users or not. As the folks from Cuil can attest, a burst of publicity doesn’t necessary translate into loyal search users.
Search Engine statistics, USA vs. Italy
Most web intelligence services are currently US centric with very little worldwide reach. Unless stated otherwise, the data which follows is for the US market. Where available, I’ve also provided data for the Italian market, which for search engine usage is rather typical of most west European markets.
Keyword information from search referrers is in particular very important as we want to know not only where our visitors came from, but what was their intent, intent indicated though the keywords they use to express their need or desire while searching.
This SMX West 2009 session looks at how internet users interact with search engines and how that might influence search engine interface design and our SEO efforts.
Moderator: Gordon Hotchkiss, President and CEO, Enquiro
- Larry Cornett (@cornett), VP, Consumer Products, Yahoo!
- Gordon Hotchkiss (@outofmygord), President, Enquiro
- Ramez Naam, Group Program Manager – Live Search, Microsoft
- Jenni Tafoya, Vice President, comScore, Inc.
Some statistics to consider
Jenni Tafoya introduces comScore; notes they have a world-wide panel of 2 million people (as far as I know, no third party audit of their claims or methodology is available – Sean).
Jenni says U.S. search activity on engines and sites is up 38% – people are doing more searches and more people are online.
Search engine growth is driven by organic (SEO) clicks.