Tag Archives: Search Engine List
Improve search engine and keyword reporting in Google Analytics, a SEO strategy
In three short years 1 Google Analytics has become an important tool for many companies looking to get more out of their presence on the web. Google Analytics’ wide range of website reports, from traffic sources to conversion rates, provide invaluable insight into a site’s business performance for an initial cost which is difficult to beat.
One particular report, the Search Engine report, is of particular interest to companies looking to optimize their organic search engine marketing activity. This report identifies sources of search traffic that brought visitors to the website.
For each search engine source, a drill-down feature shows the keywords people used – the very keywords which express a visitor’s intent as they came to your website.
Just to clarify, for the purpose of this article, by search engine or search engine source, we mean search driven traffic – whether it be from a pure search engine like Google, or from an ISP portal which offers a search function, such as Earthlink or Virgin Media.
List of over 550 search engines and sources of traffic attributable to web search
The following is a list of search engines and significant sites incorporating a search engine, such as ISP portals, which provide site traffic attributable to web search. The list can be used to verify if your Web Analytics system recognizes all the sources of organic search traffic and keywords important in your market – or for other SEO activities.
The last two table columns indicate if a search engine is recognized by Google Analytics and Microsoft adCenter Analytics. See these related articles for more information about search engine and keyword detection in these two Web Analytics systems:
- Improve search engine and keyword reporting in Google Analytics, a SEO best practice
- Microsoft adCenter Analytics search engine recognition & keyword reporting
This information is provided “as-is” without any representation made as to its accuracy. Use at your own risk.
Last updated: 7 October 2008
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