Tag Archives: Search Engine Algorithms
In an ongoing series, Google has just announced their most recent search algorithm changes for April 2012. Google is often cryptic when describing their changes, so the exact impact will be clearer over time. From an initial reading, many changes will impact international issues. It also appears there may be even less use of a page’s own title tag for the snippet title (More concise and/or informative titles).
Supplemental index is now called index tiers and there’s a new index tier
In the past Google would label some results as coming from a supplemental index, a type of secondary index. There are pages that Google generally values less and will turn to for results only after searching the primary index. We know now that Google calls secondary indexes “tiers”.
If you try reading Google’s search updates, it might seem as if they’re speaking another language. Reading between the lines, here’s one quick interpretation as to what the main changes are:
- Google will now support a limited set of characters besides letters and numbers in search queries and search suggestions. This is primarily driven, I suspect, by the introduction of Google+, but will be very useful for anyone who has tried to search for an email address including the @ sign.
- Ranking of news articles may change in the main search results. News results may be more prominent.
- Searches for names (vanity, reputation management) will return profiles from a greater number of sources (two-hundred social sites), especially if you’re a celebrity.
- More Sports rich snippets, including the Russian Hockey League (Yandex anyone?)
- Less porn when you’re not looking for it
This past week the Italian antitrust authority (Autorità Garante della Concorrenza e del Mercato) conducted a search of Google’s Italian office and announced it was beginning an investigation into Google’s possible abuse of its dominant position in the Italian search engine market. The case was triggered by a complaint from the Italian Federation of News Publishers, FIEG (Federazione Italiana Editori Giornali). FIEG represents publishers of newspapers and magazines, together with press agencies.
So what’s the problem?
The news industry has struggled since the mid 1990s to figure out a profitable internet strategy. “Free” content needs to be supported by advertising revenue, yet poorly targeted banners and the like don’t pay much. Google’s indisputable success as an advertising powerhouse1 has captured the press’ attention.
Note to the reader: this article was originally posted on our Italian blog on October 28th. The quiz targeted an Italian audience; we’ve published this translation in order to allow a wider audience to follow search marketing developments in Italy.
It seems that the summer fun is now over, but not so fast: it’s time to check, just for fun, your SEO knowledge! We’ve prepared 15 multiple choice questions on topics which appear frequently in SEO projects.
Only for a limited time
The quiz will be available for just 5 weeks, from 28 October to 1 December 2008. Once the quiz is over, the correct answers and the overall results will be published here. Participants will receive an e-mail with their results and a certificate of participation.