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There is a wonderful saying that one hears in big companies, particularly when discussing Knowledge Management – KM initiatives, “if only we knew what we know“. It is unlikely that Google is exempt from this problem, but their data-driven culture has launched several information dashboards which aim to overcome this problem by facilitating internal and external communication of data, from Google service statuses to internet statistics.
Search engines are great in helping us find something when we suspect that there is an answer out there somewhere, to borrow a phrase from X-File’s Fox Mulder. Yet search engines aren’t very helpful when you don’t even know or imagine a resource exists. This article aims to help insure these mostly lessor known Google tools and resources get the visibility they deserve.
Two significant impediments have historically hindered the uptake of Web Analytics by businesses. The first has been cost. Professional Web Analytics systems have been fairly expensive, both in server and hosted forms. The second issue has been the great quantity and complexity of available reports in commercial systems, sufficiently intimidating many business professionals away from Web Analytics.
Google’s Google Analytics
Google, with their release of Google Analytics in November 2005, removed the first obstacle, cost, by releasing the first free “full featured” Web Analytics system. Previous free tools, such as AWStats, lack robust visitor recognition and click stream analysis, among other things. Yet a significant obstacle still remained to general Web Analytics usage: how to find the “important” data, without getting lost in a sea of confusing and often redundant reports? In May 2007 Google released an updated Google Analytics with a significant focus on the user interface, specifically as a response to this need.
Well one downside of the extended web ecosystem is that the same idiots who jump the queue in the supermarket will try to exploit your good blog as a way to jump their way to the top of Google’s search results.
I’m not a WordPress security expert, and I don’t play one on TV. That said, there are a few WordPress security best practices worth considering for your WordPress installation.
By announcing to the world the version of WordPress you are running, you greatly simplify the work of a hacker. Peter Westwood’s post documents how to suppress output of the WordPress version number in feeds and blog posts. I’ve packaged his code in a very rudimentary WordPress plugin which will hide the version number in blog and rss feeds. The plugin only suppresses the WordPress version information automatically inserted by WordPress 2.4+.
You may still need to remove any hard coded version information in your theme. Look for a line like this:
<meta name="generator" content="WordPress <?php bloginfo('version'); ?>" /> <!-- leave this for stats -->
and remove it.
- Download the plugin
- Unzip it to your plugins directory
- Activate it
Use at your own risk.
Related post: 9 SEO Security Tips for WordPress
More than two years after Google launched its Google Desktop Search for Windows application, limited initial support for the Linux platform is available. Of the top three major search engines which offer desktop search software (Google, Yahoo! and Microsoft), Google is the first to try to win the hearts and minds of both Macintosh and Linux users. Yahoo and Microsoft solutions are both limited to Windows.
For Google, search is strategically important, wherever it happens.
Why are the search engines offering free desktop search software?
Desktop search is strategically important to search engines. Personal computer users searching for information with a desktop search application are just one click away from seamlessly integrated web search.
Controlling desktop search means controlling traffic to a web search engine – a very lucrative business as demonstrated by Google’s economic results.
If you had not already noticed, there has been an explosion of video on the web. Greater availability of broadband connections, coupled with the rise of video hosting and sharing sites, such as YouTube, has made online video accessible to the masses.
In addition to classic search engine optimization, marketing professionals now need to consider how to best distribute and promote their video content, ranging from viral product promotions to ancillary training and support videos.
This article offers specific considerations for video search engine optimization (SEO), sometimes called iVOD search engine optimization.
Accented Characters, Symbols and Special Characters in HTML Documents: Considerations for Search Engine Optimization, Usability and XML Feeds.
One issue many international Webmasters face is how to properly manage documents written in languages containing accented and other special, non-English, characters. Does it matter how the special characters are written? Do HTML documents need to contain both accented and non-accented words to be found in search engines?
Continuing our series on website internationalization for search engine visibility, we’ll take a look at how special characters can be specified in a document and how these characters are managed by search engines such as Google, Yahoo, Ask and Microsoft’s MSN.
In the early days of computing, engineers mapped each of the letters of the latin alphabet used by the English language to a specific numeric code. This mapping became known as the ASCII character set. Unfortunately, no provision was made for accented and other special characters found in the many languages which share the roman alphabet.