Tag Archives: Ranking algorithms
The Facebook News Feed contains a selection of highlights from Facebook friends, pages to which a person is connected on Facebook and, to a limited degree, groups. The news feed receives significant visibility in Facebook due to its prime location in the central column of a Facebook user’s home page and its ongoing updates. The News Feed content consists of news and posts from friends and pages, friend requests, tagged photos & notes, responses to event invitations and notifications of group memberships.
The News feed is actually divided into two streams: Top News and Most Recent. The Top News stream, the default, contains selected highlights deemed by Facebook to be the most interesting and relevant, while the most recent stream, visible by clicking on a link, contains almost all of the current activity of friends and pages. It seems that about half of Facebook users click to view the most recent news. The Most Recent updates are limited to activity from 250 pages and friends but you can remove this constraint by choosing the Edit option at the bottom of the page.
This past week the Italian antitrust authority (Autorità Garante della Concorrenza e del Mercato) conducted a search of Google’s Italian office and announced it was beginning an investigation into Google’s possible abuse of its dominant position in the Italian search engine market. The case was triggered by a complaint from the Italian Federation of News Publishers, FIEG (Federazione Italiana Editori Giornali). FIEG represents publishers of newspapers and magazines, together with press agencies.
So what’s the problem?
The news industry has struggled since the mid 1990s to figure out a profitable internet strategy. “Free” content needs to be supported by advertising revenue, yet poorly targeted banners and the like don’t pay much. Google’s indisputable success as an advertising powerhouse1 has captured the press’ attention.