Companies targeting multiple linguistic markets on the web have a lot to think about when planning their Internet strategy and execution. Ideally, search engine optimization should be part of their strategy considerations. In this article, we look at a technical marketing issue of website localization: how should a company distribute content targeted at different markets on the web? Do search engines, such as Google, care if a company uses a separate domain for every country, separate folders on a generic top level domain (TLD), such as a .com, or perhaps subdomains? Do users care?
Four common ways to organize website language variants
Perhaps the best way to understand the range of possible solutions is to look at some examples.
|Top level domains (TLDs), i.e. by domain suffix||www.antezeta.com|
|Subdomains, i.e. by domain prefix.||it.antezeta.com|
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