Tag Archives: Microsoft adCenter Analytics

Microsoft’s Internet attention deficit disorder (IADD)

Microsoft may moan about Google’s Internet dominance, yet it Microsoft who notoriously suffers from IADD, Internet attention deficit disorder.

Microsoft has a long history of launching internet products and services, only to abandon them. Rival Google has also killed many products, such as notebook and wave, but these were arguably peripheral to Google’s mission to make the world’s information accessible (and get someone to pay for it) nor have there been cases where Google has killed a product in a category where Microsoft had a stronger offering.

In the ’90s Microsoft founder Bill Gates acknowledged underestimating the importance of the Internet yet once the browser wars were won, Microsoft waited 5 years before releasing IE 7, obstructing website development in the process.

Internet services Microsoft has abandoned or neglected

ServiceNameLaunchedAbandoned/ NeglectedNotesGoogle Equivalent
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Yahoo Search Marketing Tools: What’s at Risk & How to Avoid Surprises

When Yahoo and Microsoft announced their Search Alliance in July 2009, only the high level agreement details were available:

  • Microsoft will provide the development and management of search engine results technology (bing)
  • Microsoft will provide the search and content network ad platform (adCenter)
  • Microsoft will manage the relationship with self-service advertisers
  • Yahoo will manage the relationship with large accounts
  • Yahoo will provide their own user interface on top of the Bing results which will appear on Yahoo properties

Microsoft - Yahoo Search AllianceNow that US and EU regulators have approved the deal, search marketers need to assess which Yahoo tools they rely on – and need to be prepared with alternatives should these tools be discontinued.

During the SMX West 2010 session Microsoft + Yahoo: What’s It All Mean?, I looked at the agreement’s implications for three Yahoo tools search marketing professionals have come to know and love:

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And then there were two: Microsoft – Yahoo! Search Deal at SMX West 2010

With the approval of the Microsoft-Yahoo search deal by EU regulators, search engine marketers will soon be working in a new landscape. In western Europe where Google dominates with about 90% of the market, it’s tempting to react to the deal with a big yawn.

Yet Yahoo! often has a bigger impact on our search marking than we might like to acknowledge. For many, Yahoo, through its Site Explorer and the Yahoo Search Boss / Site Explorer APIs , is a primary source of competitive backlink data. And who among us doesn’t perform a few searches in Yahoo to benchmark the quality of Google’s results?

Microsoft - Yahoo Search Alliance For paid search practitioners, the consolidation of three PPC / Keyword Advertising platforms down to two (Google & Bing) will certainly reduce operational and training costs. In some countries it will make the choice to expand beyond just Google much easier to justify. Yet Bing’s adCenter PPC service is currently limited to the US, Canada, the UK& France. What will happen to the other 30 countries served by Yahoo today?

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Yahoo Web Analytics (ex IndexTools) soon in no man’s land?

When Yahoo announced their effective exit from the search engine business last July, the main points seemed clear:

  • Microsoft will provide the development and management of search engine results technology
  • Microsoft will provide the search and content network ad platform
  • Microsoft will manage the relationship with all but an elite group of advertisers
  • Yahoo will provide their own user interface on top of Microsoft’s Bing data

The Bing-Yahoo agreement, should it receive the necessary anti-trust approvals, may have a wider impact on web marketers (as a side note, I believe the agreement is a bad thing as it reduces competition in this strategic market). Consider the uncertainty surrounding just two of the web marketing tools currently provided by Yahoo:

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Microsoft Throws in Web Analytics Towel, abandons adCenter Analytics

To judge by an e-mail I received, and this post Microsoft is abandoning the Live Metrics solution it relaunched as adCenter Analytics.

On a personal level, this reminds me lot of another web area (book search) where Microsoft competed with Google but later got cold feet and pulled out. I hope Yahoo remains steady in its commitment to Web Analytics [and hope they open it to SEO folks like me :-)]

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In-house SEO: SEO Reporting & Scorecarding for Management

One of the nice things about web marketing is the wealth of data available to use in decision making processes. Web marketing data also helps in getting and maintaining management support for SEO activities.

This SMX West session focusing on in-house SEO considered what data to present to management, when to present it and how to best present it. The line-up is an all star cast – two in house SEO practitioners at companies, that among other things, own search engines. As if that wasn’t enough, we also have John Marshall, founder and former CEO of Clicktracks. Rounding up the line-up is Jessica Bowman, a SEO consultant specializing in setting up and guiding in-house SEO programs.

Moderator: Jessica Bowman, Founder, SEOinhouse.com

Speakers:

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List of over 550 search engines and sources of traffic attributable to web search

The following is a list of search engines and significant sites incorporating a search engine, such as ISP portals, which provide site traffic attributable to web search. The list can be used to verify if your Web Analytics system recognizes all the sources of organic search traffic and keywords important in your market – or for other SEO activities.

The last two table columns indicate if a search engine is recognized by Google Analytics and Microsoft adCenter Analytics. See these related articles for more information about search engine and keyword detection in these two Web Analytics systems:

This information is provided “as-is” without any representation made as to its accuracy. Use at your own risk.

Last updated: 7 October 2008

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Search engine detection in Microsoft adCenter Analytics

Microsoft is the other main player, after Google Analytics, in the area of free Web Analytics tools for the analysis of browser centric web data. Microsoft’s adCenter Analytics is the successor to the former LiveSTATS thanks to Microsoft’s acquisition of DeepMetrix in April 20061.

Why search engines offer Web Analytics

Certainly the name Microsoft choose for its Web Analytics tool says a lot: with adCenter Analytics you know the priority is on advertising. Google has taken a softer approach with Google Analytics; sure there is and will be strong integration with AdWords, yet everyone is welcome to take advantage of Google Analytics even if they aren’t (yet) an AdWords client. The official line is that having experienced the power of measuring business results derived from a company’s web presence, marketing professionals will be more inclined to become AdWords clients. One presumes as well that the data collected by Google Analytics is used inside Google to measure the overall state of traffic on the web (including Google’s competitor’s market share – the benchmarking with other sites feature gives an idea of the possibilities). I hope that Microsoft will adopt a more enlightened Internet strategy and aggressively promote adCenter Analytics usage among non-adCenter clients. Google is a great company but could use some competition.

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Marketing the best of a bad situation: gracefully communicating downtime news on the web

The other evening Camillo Di Tullio, a.k.a. Dr Who, asked me via IM if I was having problems accessing highly trafficked social media websites like Facebook or LinkedIn. In that particular moment, I wasn’t, but his question stuck a particular cord. We’ve seen many downtime issues with major Internet sites lately.

Website downtime, planned and unplanned, presents a company with a reluctant marketing opportunity. After all, investments in search engine visibility and other website traffic drivers are all for naught when a site is no longer reachable. The best a company can do is acknowledge the issue and, where appropriate, attempt a dose of humor while working frantically behind the scenes to insure the problem doesn’t occur again.

What follows is an informal survey of mostly recent “site is unavailable” downtime messages. I conclude with information on keeping website service pages out of search engine results.

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BLVD Status Analytics in free public beta test

I found an interesting announcement over at 97thfloor.com of a new Web Analytics tool, BLVD Status.

Two significant impediments have historically hindered the uptake of Web Analytics by businesses. The first has been cost. Professional Web Analytics systems have been fairly expensive, both in server and hosted forms. The second issue has been the great quantity and complexity of available reports in commercial systems, sufficiently intimidating many business professionals away from Web Analytics.

Google’s Google Analytics

Google, with their release of Google Analytics in November 2005, removed the first obstacle, cost, by releasing the first free “full featured” Web Analytics system. Previous free tools, such as AWStats, lack robust visitor recognition and click stream analysis, among other things. Yet a significant obstacle still remained to general Web Analytics usage: how to find the “important” data, without getting lost in a sea of confusing and often redundant reports? In May 2007 Google released an updated Google Analytics with a significant focus on the user interface, specifically as a response to this need.

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