Tag Archives: Linux
The first web pages that appeared in 1992 strongly reflected their origin in the academic world, one characterized more by the written word rather than by visual presentation.
When graphic designers arrived on the scene, they tried to improve the situation, but before long many designers began to realize that the web would be a difficult beast to tame.
The web is not print media
Unfortunately for designers who so love Photoshop to create print materials, the Web is not print. When transitioning to the web, graphic designers face a set of common problems:
- Screen size and resolution. The web is populated with people who use devices with different screen sizes and resolutions. A “pixel-perfect”design won’t work when not all pixels are created equal. Browser bugs and differences in interpreting the html standard represent another obstacle to presenting the same exact design to all site visitors.
Figure 2: % web page displayed Increased use of so-called smart phones (iPod, Android, Windows Mobile 7) and similar (iPad) will further complicate the situation.
Say It Isn’t So: Marketing Resource Site Marketing Profs Seems To Be Cloaking Search Engines – Inadvertantly?
Years ago savvy webmasters realized they could achieve better search engine visibility by creating two copies of a web page. One, text rich and graphics poor, would be seen by search engine robots, such as Googlebot, Yahoo Slurp and Microsoft Bing’s msnbot/bingbot. Everyday web users, surfing with Internet Explorer, Firefox, Chrome or Safari, would see a different version, often graphics rich and text poor.
The process of providing different web content to search engines and site visitors is often called cloaking although some may prefer terms such as conditional content delivery. Cloaking is expressly prohibited by Google, Yahoo and Microsoft’s bing.
The real world problem is that cloaking works, and if you’re important enough, you can get away with it until you get caught. At that point you’ll probably get a slap on the wrist, but little more. As an SEO consultant, this leads to many frustrating discussions with clients (and their webmasters) who can’t understand why they shouldn’t cloak too. My official answer is that if you’re site isn’t a throwaway site, you shouldn’t take the risk. Yet this discussion happens too often and, needless to say, clients don’t really like my answer.
I just discovered that someone on a Web Analytics discussion group misconstrued the recent Google announcement of better Flash search engine crawling support to mean it is now good to use Flash when developing web sites.
Nothing could be further from the truth. While Google’s move is welcome support for all the legacy Flash websites still in circulation, companies shouldn’t generally be deploying new sites made wholly using Flash.
What Google has announced is significant improvements to their ability to extract information, specifically text and links, from Flash objects. Despite what many are trying to read into this, Google already crawled and extracted this information from Flash only sites – this is not exactly new.
What is new is that hit or miss crawling and discovery is probably just mediocre instead of bad. But mediocre is not good nor is it great. Before site architects and designers rush off to develop Flash only websites, they should still consider SEO and non SEO issues with Flash:
Regular readers of this blog be warned – this article is about the internet infrastructure needed to insure Internet users are online in the first place. We can perform all of the search engine optimization (SEO) we want, but if our target audience isn’t online due to lack of access, our results are going to disappoint. Marketing professionals are thus warned: what follows is a look at a potential technical solution to the digital divide.
In the early 1980’s I discovered the net. As a university student in Maine, I kept in touch via e-mail with a friend at Cornell University in New York state. It seemed like magic – 80 character monochromatic video terminals allowed us to exchange messages in minutes. The net in question was Bitnet, an early type of Internet connecting educational institutions. Later, in the early nineties, I used today’s internet to exchange email and files with clients. A great improvement over sending pizza sized magnetic tapes across town or across country. In Trieste in the mid-nineties I was able to browse the latest New York Times with Mosaic. By the late nineties, I had an ISDN connection in my home office (thank you, Peter Friedenbach). Of course ISDN gave way to ADSL… or did it?
More than two years after Google launched its Google Desktop Search for Windows application, limited initial support for the Linux platform is available. Of the top three major search engines which offer desktop search software (Google, Yahoo! and Microsoft), Google is the first to try to win the hearts and minds of both Macintosh and Linux users. Yahoo and Microsoft solutions are both limited to Windows.
For Google, search is strategically important, wherever it happens.
Why are the search engines offering free desktop search software?
Desktop search is strategically important to search engines. Personal computer users searching for information with a desktop search application are just one click away from seamlessly integrated web search.
Controlling desktop search means controlling traffic to a web search engine – a very lucrative business as demonstrated by Google’s economic results.
Google is in the process of releasing a significant update to the free web analytics tool it launched to wide acclaim in November 2005.
Although we’ve appreciated the professional feature set in Google Analytics, especially given the cost, the user interface was cumbersome at best. As time went on, Google Adwords features were continually patched on, making it difficult for even an experienced web analytics practitioner to navigate through a sea of somewhat repeating, redundant reports.
Google Analytics Reloaded
In version two, the Google Analytics user interface has been completely overhauled. Big bold fonts, similar to those used in feedburner’s statistics, and vibrant colors make key data points and trends much more intelligible. Report and date range selection has been simplified.
The at a glance dashboard is now customizable – sections can be added, removed and reordered. Once this is done, the dashboard can be scheduled to be e-mailed on a regular basis.