Tag Archives: International seo

Google search algorithm changes for April 2012 announced

Google Search Insights LogoIn an ongoing series, Google has just announced their most recent search algorithm changes for April 2012. Google is often cryptic when describing their changes, so the exact impact will be clearer over time. From an initial reading, many changes will impact international issues. It also appears there may be even less use of a page’s own title tag for the snippet title (More concise and/or informative titles).

Supplemental index is now called index tiers and there’s a new index tier

In the past Google would label some results as coming from a supplemental index, a type of secondary index. There are pages that Google generally values less and will turn to for results only after searching the primary index. We know now that Google calls secondary indexes “tiers”.

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Yahoo Search Marketing Tools: What’s at Risk & How to Avoid Surprises

When Yahoo and Microsoft announced their Search Alliance in July 2009, only the high level agreement details were available:

  • Microsoft will provide the development and management of search engine results technology (bing)
  • Microsoft will provide the search and content network ad platform (adCenter)
  • Microsoft will manage the relationship with self-service advertisers
  • Yahoo will manage the relationship with large accounts
  • Yahoo will provide their own user interface on top of the Bing results which will appear on Yahoo properties

Microsoft - Yahoo Search AllianceNow that US and EU regulators have approved the deal, search marketers need to assess which Yahoo tools they rely on – and need to be prepared with alternatives should these tools be discontinued.

During the SMX West 2010 session Microsoft + Yahoo: What’s It All Mean?, I looked at the agreement’s implications for three Yahoo tools search marketing professionals have come to know and love:

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Domain & URL Strategies for Multilingual & Multinational Sites

One problem search engines face when indexing and ranking a website’s content is to identify the target geographic and linguistic market a particular website page is trying to reach. The world wide web is indeed that, and the issue is particularly complicated for websites in languages which have a broad geographic reach such as English and Spanish.

Fortunately for site owners, there are clues search engines use to match website content with searcher location. By understanding these clues and user behavior, site owners can choose a domain and URL strategy which best fits their needs.

I discussed domain and URL strategies at the SMX West 2010 Search Marketing Expo conference. For the benefit of those who couldn’t attend, the slides and a rough transcript follow. I’d strongly recommend that you attend a future SMX conference in person – from search marketing tips to great networking (and fine food), you won’t regret it.

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Are directories still useful for SEO and in increasing web site traffic?

An ongoing question in search engine optimization (SEO) projects regards which directories might be useful for increasing incoming traffic to a web site and as a means in obtaining better search engine visibility. The question arises due to the importance that was once attributed by search engines to some directories and by the desire to attract direct traffic to a site, where and whenever possible.

For a new site, directories, short reviews of sites organized by categories and subcategories, can be a useful source of incoming links.

However, it is highly doubtful that most directories today help very much in improving search engine visibility, nor in generating much direct traffic.

There are multiple reasons:

  1. directories are often “generalist” – yet it is thematic links which are most useful for most sites that deal with products, services or in specific sectors;
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