Tag Archives: Gruppo Espresso

Who’s using Google for their organic and paid search results?

An important consideration for Google AdWords advertisers is to understand just where their contextual ads might appear. Google notes that AdWords ads can appear on the:

  1. Google search engine
  2. Partner search engines (e.g. Aol, Ask.com, Libero / Arianna, Virgilio / Alice)
  3. Google owned web content sites (e.g. Gmail, Google Groups)
  4. Third party web content sites (practically any site wishing to display Google ads)

The following slide, extracted from my PPC with AdWords Course, provides a visual overview of where AdWords can appear1.

Visual Overview of Where Google AdWords Ads may appear
Figure 1: Where Google AdWords Ads may Appear – Italian market focus (click to enlarge)

While Google has recently improved information about participants in the Google content network2, it isn’t so easy to find an updated listing of which major generalist portals and pure search engines rely on Google for their organic and paid search results. The following table aims to rectify this, at least for the Italian market.

Comments Off