Tag Archives: Google Plus
Tiziano Ferro Knowledge Graph Search Result including event rich snippet and Google+ data! Click to enlarge.
I just finished documenting Google’s new display of fact boxes in selected search results, enabled through Google’s use of what it calls a knowledge graph, as preparation for the next edition of my SEO Course (June 13 & 14). I thought I’d share a few of the salient points communicators probably should know:
- Google fact boxes, created from their knowledge graph, are limited to selected searches conducted in English on Google.com. I put in English in italics as query terms are often ambiguous. The term marketing, along with variants like web marketing have entered many languages, including my adopted Italian. Other terms, such as names, e.g. Tiziano Ferro, do not explicitly indicate the user’s search language.
As an analog native who still remembers receiving birthday cards delivered by the postman, I’m really impressed by how efficiently digital communications tools like Facebook and Skype enable people to acknowledge another person on their special day with a birthday greeting.
So how do people prefer to send greetings today? In what is admittedly a very unscientific survey, it seems most use Facebook’s post to wall or timeline feature – at 77%, Facebook knows how to engage people and it shows. A few, 3.6%, used Facebook’s chat feature, a more private way to send greetings.
In my original look at Google’s authorship attribution markup, I mentioned that I would like to have seen support for the less invasive <link> syntax as an alternative to having to promote Google+ with active clickable links on our own web pages (I love Google+, but that is another story).
Google did actually support this feature when they later introduced Google+ Pages and the associated rel=publisher markup for Google’s Direct Connect, excellent!
A Google employee reached out to call my attention the fact that several of the points I made in a November authorship article are no longer true. In the process of updating the article, I wanted to see if anything had changed regarding support for linking from an author’s site to Google+ using <link> instead of <a>… and I find that Google seems to have taken a step backwards on this front.