Tag Archives: Google Instant
Three weeks after its initial debut, Google Instant is now available in 19 of Google’s 182 domains. Interesting tidbit: Google included Italy in its first roll-out group, but Google Instant is not yet available for the tiny city state of San Marino, which also uses Italian.
Not everyone sees Google Instant
Google Instant is only available for Chrome, Firefox, Safari and IE 8 browsers – users with Internet Explorer 6 and 7 browsers won’t see instant. Users must be logged in to a Google service, such as Google Analytics, Gmail or Google Docs, to use Google Instant. The one exception is for searches performed on Google.com – there everyone gets access to Google Instant. Also keep in mind that users searching via a browser toolbar won’t see Google Instant until they refine their search in a returned results page.
So now that most of the uninformed hype surrounding Google Instant has been written, let’s take a hard look at what Google Instant really means for most companies and organizations.
Google Instant is an interface change
First of all, it is important to understand what Google Instant is and what it is not. Google Instant is a user interface change, it changes the way Google presents search results to Google users.
How Google Instant works
As the user types a query, Google refreshes the displayed search results which, according to Google, best respond to the query typed so far or what Google predicts the query will be based on past queries.