Tag Archives: Google
Worried that Google may know too much if you use Google Analytics? Relax. Google already has great data.
I spy with my little eye…
When Google Trends for Websites launched, Google Analytics Evangelist Avinash Kaushik noted it (and Google Ad Planner) might have a searcher’s bias. If one accepts that this might have been the case in 2008, it is highly unlikely to be the case today, when one considers the multiple ways Google can track internet usage. The list which follows aims to illustrate this point. I put it together as a response to clients who were hesitant to use Google Analytics as for whatever reason, they were reluctant to let Google to know everything about the use of their websites.
The reality is that resistance is futile: through services like Google Search, the Google Tool Bar and the Google Public DNS, Google already knows a lot about most websites.
If you try reading Google’s search updates, it might seem as if they’re speaking another language. Reading between the lines, here’s one quick interpretation as to what the main changes are:
- Google will now support a limited set of characters besides letters and numbers in search queries and search suggestions. This is primarily driven, I suspect, by the introduction of Google+, but will be very useful for anyone who has tried to search for an email address including the @ sign.
- Ranking of news articles may change in the main search results. News results may be more prominent.
- Searches for names (vanity, reputation management) will return profiles from a greater number of sources (two-hundred social sites), especially if you’re a celebrity.
- More Sports rich snippets, including the Russian Hockey League (Yandex anyone?)
- Less porn when you’re not looking for it
Invasion of the results snatchers: The Many Ways Google+ invades Google Search (and how to learn to love it)
Figure 1: SEO For Google+ & Google Search panel @ SMX West 2012: Danny Sullivan, Search Engine Land; Sean Carlos, Antezeta Web Marketing; Janet Driscoll Miller, Search Mojo; Daniel Dulitz, Google; Monica Wright, Search Engine Land & Marketing Land (Photo: SMX)
Since Google+ launched in the summer of 2011, Google+ has become increasingly integrated into Google Search. This integration, what some might term an invasion of Google Search by Google+, has significant implications for the promotion of people, products and services.
Let’s take a look at the current state of Google+ / Google Search integration to better understand both the opportunities, as well as the risks, this presents us as web marketers.
Google is beginning to make advanced social badges available which allow Google+ Page “owners” to promote their Google+ page on their website(s), hopefully not to the detriment of their own site(s).
Enhanced Google+ badges are part of a reciprocal link, required, at least on paper, for a site to appear as a Google Direct (i.e. for a query which starts with a plus, e.g. +Antezeta) result in the Google web search box. Google Direct appears to be limited to searches on Google.com for now, so don’t get your hopes up just yet if your site isn’t in English.
The standard g+ logo badges are already available and visible to everyone.
It might be wise to say up front that I’m ecstatic over the launch, albeit, in limited test, of Google+. Google+ is already a significant improvement over Google’s other, often forgotten social site, Orkut, and seems to demonstrate that Google has learned a lot from its other previous social efforts like Friend Connect and it’s twitter-like Buzz.
Google says it is currently focusing on consumer usage of Google Plus, which explains the absence of business profile support. Unfortunately, Google seems to have underestimated the mixed professional and social use of social networking sites today: many potential users cannot create a profile with their primary email address as addresses associated with Google Apps aren’t currently supported. This is kind of surprising as one would have thought that Google itself is in this situation, but their internal version of Google Apps must have an extended feature set!