Tag Archives: Directory
Yahoo! has closed some of their European directories sometime this year – their Italian and German directory URLs, e.g. http://it.dir.yahoo.com/, are now redirecting to their search page. Others may be impacted but I haven’t checked. At least the Italian directory is still in Google and Yahoo search results but not those of Bing. Yahoo Site Explorer also shows cached pages from the Italian directory with the copyright 2010; unfortunately Yahoo! doesn’t display a cache date. Other Yahoo! directories, such as the US and UK versions, are still open for business.
Figure 1: Yahoo! Directory in Italy, once upon a time
Yahoo Directory closures not really a surprise
As I’ve previously noted (see question 3), Yahoo stopped updating their German directory in 2006 and the same is probably true for Italy although they never admitted that it was closed to new entries. With Yahoo’s de-emphasis of search, and the long decline in human edited directories overall, these directory closures can’t really be much of a surprise. Yet as one who remembers using the Yahoo! directory before DEC’s Altavista, this is quite a search milestone. I might not miss you Yahoo! directory, but your passing has been noticed.
In three short years 1 Google Analytics has become an important tool for many companies looking to get more out of their presence on the web. Google Analytics’ wide range of website reports, from traffic sources to conversion rates, provide invaluable insight into a site’s business performance for an initial cost which is difficult to beat.
One particular report, the Search Engine report, is of particular interest to companies looking to optimize their organic search engine marketing activity. This report identifies sources of search traffic that brought visitors to the website.
For each search engine source, a drill-down feature shows the keywords people used – the very keywords which express a visitor’s intent as they came to your website.
Well one downside of the extended web ecosystem is that the same idiots who jump the queue in the supermarket will try to exploit your good blog as a way to jump their way to the top of Google’s search results.
I’m not a WordPress security expert, and I don’t play one on TV. That said, there are a few WordPress security best practices worth considering for your WordPress installation.
2007-04-11: Ask announces support of the sitemap standard. It is not yet clear if they actually use sitemaps. While Google and Yahoo do process sitemaps, Microsoft does not yet use them.
2008-06-02: Yandex supports xml sitemaps. China’s Baidu also supports sitemaps through their Baidu webmaster tools which is currently (2011) invite only. For those interenested in the Czech Republic, Seznam supports sitemaps.
A new site, www.sitemaps.org, has been created to support the sitemaps protocol. While the Yahoo blog indicates Yahoo is apparently already accepting submissions, there is not mention of this on their Site Explorer submission form. Microsoft is committed to supporting sitemaps after finishing internal testing which is currently underway.
So you just wrote a stunning essay on James Joyce’s Ulysses – in Irish Gaelic. Will Yahoo!, Google, Microsoft and Ask recognize it as Gaelic, hosted as it is on your co.uk domain? Maybe. But you can given them a hint!
The trick is to use all of the HTTP and HTML language code settings available to your advantage to ensure your documents aren’t falsely identified. This article considers HTTP and HTML aspects of website internationalization for search engine optimization.
Why is Language Recognition a Problem?
Search engines try to match a web searcher’s language (based on ip geo location recognition or user specified preferences) to web documents when determining the best matches for a search query. In some cases, a user may specify that results be limited to a specific language. Left to their own devices, search engines have a few clues to determine the human language of a document: