So many digital communications channels, yet so little time. As more and more channels emerge for website traffic acquisition, it becomes ever more important to accurately measure a channel’s effectiveness. That means asking and answering difficult, if sometimes awkward, questions of the type “Does anyone really engage with the monthly newsletter?”. If readers are engaging, where exactly does the engagement occur, i.e. which links get clicked? In the case of social media marketing, does anyone really care enough about Facebook page posts or twitter tweets to click through to the company website?
Entries Tagged as 'digital media measurement'
Digital media measurement: campaign tracking made easy + free tools
September 5th, 2011 · No Comments · Internet, SEO, Web Marketing
Tags:AdWords·Best practice·campaign tracking·Canonical·digital media measurement·Duplicate Content·Email marketing·Google Analytics·Open Web Analytics·Openstats·Piwik·Search Engine Optimization·SEO·social media measurement·Twitter·Urchin·URL·Web Analytics·web analytics association·Yahoo Web Analytics·Yandex.Metrica
The new email marketing metrics
July 19th, 2011 · No Comments · Internet
Email is still one of the most widely used Internet tools and, as such, a great marketing tool not to overlook. Like other web marketing tools, email marketing has an advantage in that it is also highly measurable. That said, there remains much confusion among professionals on how to measure email marketing and what metrics are reliable. Recently the industry group the Email Experience Council finally defined standards for email marketing measurement, as the Web Analytics Association did in 2007 for websites.
The historical email marketing metrics
Before considering the new metrics definitions, its worth understanding what metrics have historically been used in order to better understand the rationale underlying the EEC standards.
| Metric | Definition | Considerations |
|---|---|---|
| The number of messages we sent from our server. | An accurate metric |
Tags:digital media measurement·Email Experience Council·Email marketing·Web Analytics·Web Marketing·Web Statistics
Web Success hasn’t been Measured in Hits for over 10 Years, Time to Update the News Style Manual
March 30th, 2011 · No Comments · Internet
Dear New York Times, I really do appreciate your attempt, day in, day out, to bring clarity to a complex world. I know it isn’t easy, especially with the disruptions the Internet has brought to your sector (and many others). While you may have enjoyed a historical role as a paper of record, the Internet has positioned agile alternatives just one click away from you. Identifying successful funding models in such an environment hasn’t been exactly easy, especially when it seems to easy to view your product/service as a commodity, at least when it comes to national and international news.
Tags:digital media measurement·hits·new york times·social media measurement·statistics·Web Analytics·web analytics association
