List of Domains used by the Bing search engine

Bing LogoThe following is a list of domains used by the Bing search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics systems.

Bing domainServiceNotes
bing.comRedirects to ww/local edition
be.bing.comBelgium
br.bing.comBrazil
ca.bing.comCanadaRedirects to ww/local edition
cn.bing.comChina
de.bing.comGermanyRedirects to ww/local edition
fr.bing.comFranceRedirects to ww/local edition
hk.bing.comHong Kong
images.bing.comImages
it.bing.comItaly
jp.bing.comJapanRedirects to ww/local edition
m.bing.comMobile
nz.bing.comNew Zealand
search.bing.comRedirects to ww/local edition
ssl.bing.comSecure connection?
uk.bing.comUnited KingdomRedirects to ww/local edition
www.bing.comUSA and Worldwide

The URL query parameter for search keyword phrases is q.

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List of domains used by Google Search

Google LogoThe following is a list of domains used by Google for their search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web Analytics systems.

DomainCountryNotes
www.google.acAscension IslandAscension Island
www.google.adAndorraAndorra
www.google.aeUnited Arab Emiratesالامارات العربية الم
www.google.alAlbaniaShqipëri
www.google.amArmeniaՀայաստան
www.google.asAmerican SamoaAmerican Samoa
www.google.atAustriaÖsterreich
www.google.azAzerbaijanAzərbaycan
www.google.baBosnia and HerzegovinaBosna i Hercegovina
www.google.beBelgiumBelgië
www.google.bfBurkina FasoBurkina Faso
www.google.bgBulgariaБългария
www.google.biBurundiBurundi
www.google.bjBeninBénin
www.google.bsBahamasThe Bahamas
www.google.btBhutanBhutan
www.google.byBelarusБеларусь
www.google.caCanadaCanada
www.google.catCatalanCatalà
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List of domains used by the Yahoo search engine

Yahoo logoThe following is a list of domains used by the Yahoo search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics systems.

Yahoo domainNativeCountryQuery parameter
ar.search.yahoo.comArgentinaArgentinap

at.search.yahoo.com

ÖsterreichAustriap

au.search.yahoo.com

AustraliaAustraliap

br.search.yahoo.com

BrasilBrazilp

ca.search.yahoo.com

CanadaCanadap

qc.search.yahoo.com

QuébecQuebecp

ch.search.yahoo.com

SchweizSwitzerlandp

chfr.search.yahoo.com

SuisseSwitzerlandp

chit.search.yahoo.com

SvizzeraSwitzerlandp

cl.search.yahoo.com

ChileChilep

cn.search.yahoo.com

中国Chinaq

yahoo.cn

中国Chinaq

co.search.yahoo.com

ColumbiaColumbiap

espanol.search.yahoo.com

Estados UnidosUnited Statesp

search.yahoo.com

United StatesUnited Statesp

de.search.yahoo.com

DeutschlandGermanyp

dk.search.yahoo.com

DanmarkDenmarkp
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List of Domains used by the Yandex search engine

Yandex LogoThe following is a list of domains used by the Yandex search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics Analytics systems.

Yandex domainService
yandex.byBulgaria
yandex.comInternational English
yandex.kzKazakhstan
yandex.ruRussia
yandex.com.trTurkey
yandex.uaUkraine

The URL query parameter for search keyword phrases is text.

Note: this list represents original research. You may republish this information elsewhere on the web providing you cite this source. Thank you for your understanding!

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Track DuckDuckGo as a search engine in Google Universal Analytics

DuckDuckGo logoDuckDuckGo is an alternative search engine that promotes its virtue of offering its users anonymity. It enjoyed increased interest after the NSA data tracking news broke.

Google Analytics and Universal Analytics don’t currently treat DuckDuckGo as a search engine. This is presumably due to its insignificant market share. DuckDuckGo will appear in the Referral Traffic report (Standard Reports → Traffic Sources → Sources → Referrals) while it should really be in the Organic Search Traffic report (Standard Reports → Traffic Sources → Sources → Search → Organic). The problem is easy to fix. First define DuckDuckGo as a search engine for each Universal Analytics property in an Account. Google says,

  1. Navigate to a property. If you’re not in the settings menu, click Admin. Select the account and property you want to edit.
  2. From the property column, click Tracking Info then Organic Search Sources.
  3. Click +Add Search Engine.
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Facebook’s Graph Search: The View 6 Months On

Facebook Graph Search Logo

The greatest recent change in the ability to search within social media sites has undoubtedly been Facebook’s introduction in January 2013 of Graph Search, currently limited to selected users of the Facebook US English interface.

To mark Graph Search’s 6 month anniversary, let’s assess in depth what Graph Search does and note a few of the changes Facebook has made since the initial release.

What Do They Mean By Graph?

In social media the relationships between people and between people and entities, such as places, photos, posts or interests, can be represented by a graph. Arrows, called edges, represent symmetric and asymmetric relationships between people. They also show ties between people and things. The shapes which represent people and entities are called nodes. Each node can have its own attributes, such as a person’s home town and gender or a photo’s date taken.

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SMX, The Search & Social Marketing Conference, is coming to Milan!

SMX Milan LogoAs a young university graduate I faced the same dilemma youth everywhere face, what do you want to do when you grow up. Destiny often plays a significant role, and it did in my case. I soon found myself working on an indexing and retrieval system, what today would be referred to as an enterprise search system, for a museum in California. Part of my responsibilities included presales support which introduced me to the world of professional conferences. In just a day or two at the best conferences, industry leaders and novices shared ideas, experiences and contacts through formal presentations and informal chats. Imbued with new insights and enthusiasm, I would return to work having reaffirmed my existing practices or determined to implement better ones.

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Clients expect PR firms to be on top of SEO

Many companies face a delicate challenge in keeping their passionate users happy while insuring the company is profitable enough to pay the bills and invest in the future, objectives which often enter it conflict with one another. It isn’t rare that this conflict becomes a significant PR issue, as Facebook, through its management of Instagram, is experiencing first hand.

Google Image search results for Bobby Kotick
Google Image search results for Bobby Kotick, suggesting he’s evil and the devil

A New York Times article which appeared front and center on the first page of last Sunday’s business section illustrated clearly how clients expect their PR firms to actively manage search engine reputation issues as well:

“Think about what it’s like for my dating life when the first picture that comes up is me as the Devil,” says Mr. Kotick […] “You see all this chatter and you realize that they game the search results. These super-sophisticated 19-year-olds are smarter than our expensive P.R. firm.” (His publicist, Steven Rubenstein, shrugs sheepishly.)

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IKEA Italy: what not to do when facing a social media crisis

IKEA - it takes little to change
Figure 1: IKEA Italy has run from its change manifesto site “it takes little to change”, now taken down

Get the popcorn out, the IKEA Italy social media crisis is getting even more interesting, although unfortunately not to IKEA’s credit. IKEA Italy has taken their change manifesto site offline and replaced it with the following message (translated from the Italian):

This site has been attacked by computer hackers.
We are therefore forced to take down these pages to protect the privacy of all the people who had left their ideas about change.
Thanks to all the contributors.
IKEA Italy

So IKEA Italy has finally acknowledged that they have a social media crisis underway, better late than never. Last Saturday IKEA also posted about their labor dispute on their Facebook page.

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IKEA Italy has a social media problem: could they better address it?

Most large companies that have learned to embrace social media as a communications tool know by now that the path to success offers lots of bumps along the way. IKEA Italy is in the midst of experiencing this first hand as immigrant workers involved in a labor dispute, together with their supporters, take to social media to air their case. There’s an unbecoming Facebook Page, clashes with police on YouTube and, perhaps most awkward, unflattering comments on an IKEA website which ironically bills itself as a movement for change, using the tagline it takes little to change (change thanks to IKEA furniture, naturally).

IKEA - it takes little to change

IKEA – it takes little to change

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