Firefox browser to include advertising, diversifying Mozilla revenue sources


Firefox Logo

I suspect few are aware that besides funding the Chrome browser, Google has been the primary supporter of the Firefox browser by paying the Mozilla Foundation for searches originating within the Firefox search box.

Both parties seem to have benefited well from this arrangement, yet the Foundation has always run the risk of having “all ones eggs in one basket“. In a blog posting the Mozilla Foundation states new sponsorship opportunites will come from its Directory Tiles “start page”, the default view when a user opens Firefox unless they’ve explicitly stated a start page.

Diversifying the Foundation’s funding sources can only be a good thing as long as the advertising isn’t too intrusive. Given the browser’s open source nature, Mozilla will most likely have to provide a way for users to turn advertising off completely, otherwise Firefox browser “forks”, i.e. derivative versions, may gain traction.


About Sean Carlos

Sean Carlos is a digital marketing consultant & teacher, assisting companies with their Search (SEO + SEA = SEM), Social Media & Digital Media Analytics strategies. Sean first worked with text indexing in 1990 in a project for the Los Angeles County Museum of Art. Since then he worked for Hewlett-Packard Consulting and later as IT Manager of a real estate website before founding Antezeta in 2006. Sean is an official instructor of the Digital Analytics Association and collaborates with the Bocconi University. He is Chairman of the SMX Search and Social Media Conference, 12 & 13 November in Milan. He is also a co-author of the Treccani encyclopedic dictionary of computer science, ICT & digital media. Born in Providence, RI, USA, Sean received Honors in Physics from Bates College, Maine. He speaks English, Italian and German.