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Microsoft Throws in Web Analytics Towel, abandons adCenter Analytics

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To judge by an e-mail I received, and this post Microsoft is abandoning the Live Metrics solution it relaunched as adCenter Analytics.

On a personal level, this reminds me lot of another web area (book search) where Microsoft competed with Google but later got cold feet and pulled out. I hope Yahoo remains steady in its commitment to [and hope they open it to folks like me :-) ]

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Originally published March 12th, 2009

  • Sean Carlos is a web marketing consultant & teacher, assisting companies with their Search (SEO + PPC = SEM), Social Media & Digital Media Measurement strategies. Sean first worked with text indexing in 1990 in a project for the Los Angeles County Museum of Art. Since then he worked for Hewlett-Packard Consulting and later as IT Manager of a real estate website before founding Antezeta in 2006. Sean is an official instructor of the Digital Analytics Association and collaborates with the Bocconi University. He is a co-author of the Treccani encyclopedic dictionary of computer science, ICT & digital media. Born in Providence, RI, USA, Sean received Honors in Physics from Bates College, Maine. He speaks English, Italian and German.


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