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Microsoft Throws in Web Analytics Towel, abandons adCenter Analytics

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To judge by an e-mail I received, and this post Microsoft is abandoning the Live Metrics solution it relaunched as adCenter Analytics.

On a personal level, this reminds me lot of another web area (book search) where Microsoft competed with Google but later got cold feet and pulled out. I hope Yahoo remains steady in its commitment to [and hope they open it to folks like me :-) ]

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Originally published March 12th, 2009

  • Sean Carlos is a web marketing consultant & teacher, assisting companies with their Search (SEO + PPC = SEM), Social Media & Digital Media Measurement strategies. Sean first worked with text indexing in 1990 in a project for the Los Angeles County Museum of Art. Since then he worked for Hewlett-Packard Consulting and later as IT Manager of a real estate website before founding Antezeta in 2006. Sean is an official instructor of the Web Analytics Association and collaborates with the Bocconi University. Born in Providence, RI, USA, Sean received Honors in Physics from Bates College, Maine. He speaks English, Italian and German.


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