It was bound to happen. In an economic climate of belt tightening, Microsoft has finally done the unthinkable. First there were those 5,000 layoffs. Then there was the abandonment of adCenter Analytics, Microsoft’s web analytics solution. Yesterday Microsoft announced it was discontinuing Encarta, tacit acknowledgment that it has been trumped by Wikipedia.
So perhaps I should have seen the writing on the wall. Yet today’s announcement that Microsoft is abandoning it’s Live Search took me by surprise. Is Yahoo! next? Will we soon be looking at a Google only world?
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Sean Carlos is a web marketing consultant & teacher, assisting companies with their Search (SEO + PPC = SEM), Social Media & Digital Media Measurement strategies. Sean first worked with text indexing in 1990 in a project for the Los Angeles County Museum of Art. Since then he worked for Hewlett-Packard Consulting and later as IT Manager of a real estate website before founding Antezeta in 2006. Sean is an 
I thought they are rebranding it under Kumo, Kiev or whatever K and making it more jazzier?
Jesper, you may be very well right.
Given that not even Microsoft knows what their search brand is now, all bets are off. Naturally, this post was tongue-in-cheek given the April 1 date
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Now we know what they did
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