At yesterday’s ZenaCamp in Genova, I gave a presentation on the main issues that are frequently encountered when creating sites for an international audience:
- Language
- Accented Characters and Symbols
- Language Variants
- Culture
A particular focus was made on user issues, such as providing a page in the right language to a site visitor while allowing them to override the choice – and remembering their choice upon successive site visits.
Search engine optimization was also discussed as there are several techniques which can be used to help search engines correctly identify a web page’s language.
If you’d like a copy of the presentation, please contact me.
Gianfranco Chicco captured several happy campers right after lunch!
Similar Posts:
- Blog statistics with BlogBabel at ZenaCamp in Genoa, Italy
- UK and US English Dialect Considerations for Site Internationalization
- How to Specify an HTML Web Document Language for good SEO
- Web Text Search is Hard. Image indexing is even harder. Just ask Cuil.
- Domain & URL Strategies for Multilingual & Multinational Sites
Registration is now open for the next SEO Course (March 22 and 23) and Google Analytics Course (March 14 and 15) in Milan. Don’t miss the opportunity!
Sean Carlos is a web marketing consultant & teacher, assisting companies with their Search (SEO + PPC = SEM), Social Media & Digital Media Measurement strategies. Sean first worked with text indexing in 1990 in a project for the Los Angeles County Museum of Art. Since then he worked for Hewlett-Packard Consulting and later as IT Manager of a real estate website before founding Antezeta in 2006. Sean is an 
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