Over its short life span, Google has been diligently carrying out its stated mission of organizing the world’s information including web pages and documents, blogs, images, news, finance, videos, books, products & catalogs and local places. Each of these data types has had its own distinct search interface.
Internet users could access any of the specialized search types, known as a vertical search, using links (tabs in the past) above the Google search box. Unfortunately, most people don’t realize the power of “advanced search“, leaving the specialized Google search engines underutilized.
Google has decided to default a user’s search across multiple data categories, mixing data source types in order of relevance. In addition to Google’s new Universal search, the specialized, or vertical, search tools are still available via links which have been moved to the top left of the search screen.
Google Universal: Implications for Organic Search Engine Optimization
Companies and individuals focused on natural SEO, search engine optimization, will need to focus their attention on specialized search as well as traditional web search – ensuring their web presence is compelling across all interactive media including blogs, images, video and news. To give you a head start, I’ve complied 8 tips for video search engine optimization (SEO).
A search on milan italy includes images with web page results:
Notice the related navigation links above the search results, in this case Maps?
If you’re looking for help with your search marketing, don’t hesitate to contact us!
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Registration is now open for the next SEO Course (March 22 and 23) and Google Analytics Course (March 14 and 15) in Milan. Don’t miss the opportunity!
Sean Carlos is a web marketing consultant & teacher, assisting companies with their Search (SEO + PPC = SEM), Social Media & Digital Media Measurement strategies. Sean first worked with text indexing in 1990 in a project for the Los Angeles County Museum of Art. Since then he worked for Hewlett-Packard Consulting and later as IT Manager of a real estate website before founding Antezeta in 2006. Sean is an 
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