Google Analytics Default Search Engine List


Google Analytics LogoThe following table lists the default search engines recognized by Google Analytics and Universal Analytics. It represents several deletions (e.g. Altavista, Alltheweb) and additions (e.g. 360.cn, avg, babylon, comcast) from what is currently documented (although some are mentioned in a change log if you knew to look there too). The list was derived from an analysis of the Google Analytics Tracking Code (GATC) ga.js.

There is NO need to specify these search engines in the Universal Analytics Administration interface or in the traditional Google Analytics tracking code unless you wish to track each regional variant separately, e,g. google.it, google.de, google.com.au, google.com.mx etc. We’ve documented google search domains and those for bing, yahoo, yandex and ask for your convenience.

We do recommend you consider adding search engines re-branded by ISPs and search engines used in local markets to your Google Universal Analytics configuration.

Search Engine Domain Match StringSite (example)URL Query Parameter
360.cnhttp://360.cn/q
Abouthttp://www.about.com/terms
alicehttp://www.alice.com/qs
aolhttp://www.aol.com/q
aolhttp://www.aol.com/query
askhttp://www.ask.com/q
avghttp://search.avg.com/q
babylonhttp://isearch.babylon.com/q
baiduhttp://www.baidu.com/wd
biglobehttp://www.biglobe.ne.jp/q
binghttp://www.bing.com/q
cnnhttp://www.cnn.com/SEARCH/query
comcasthttp://search.comcast.net/q
conduithttp://search.conduit.com/q
daumhttp://www.daum.net/q
enirohttp://www.eniro.se/search_word
go.mail.ruhttp://go.mail.ru/q
googlehttps://www.google.com/q
goo.nehttp://www.goo.ne.jp/MT
images.googlehttp://images.google.com/q
incredimailhttp://www.incredimail.com/q
kvasirhttp://www.kvasir.no/q
livehttp://www.bing.com/q
lycoshttp://www.lycos.com/q
lycoshttp://www.lycos.com/query
mammahttp://www.mamma.com/q
msnhttp://www.msn.com/q
najdihttp://www.najdi.org.mk/q
naverhttp://www.naver.com/query
netscapehttp://search.netscape.com/query
onethttp://online.onetcenter.org/qt
ozuhttp://www.ozu.es/q
pchomehttp://www.pchome.com/q
rakutenhttp://www.rakuten.co.jp/qt
ramblerhttp://www.rambler.ru/query
search.centrum.czhttp://search.centrum.cz/q
search-resultshttp://www.search-results.com/q
seznamhttp://www.seznam.cz/q
startsidenhttp://www.startsiden.no/q
terrahttp://www.terra.com/query
virgiliohttp://search.virgilio.it/qs
voilahttp://www.voila.fr/rdata
wphttp://www.wp.pl/szukaj
yahoohttp://www.yahoo.com/p
yahoohttp://www.yahoo.com/q
yamhttp://www.yam.com/k
yandexhttp://www.yandex.com/text

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About Sean Carlos

Sean Carlos is a digital marketing consultant & teacher, assisting companies with their Search (SEO + SEA = SEM), Social Media & Digital Media Analytics strategies. Sean first worked with text indexing in 1990 in a project for the Los Angeles County Museum of Art. Since then he worked for Hewlett-Packard Consulting and later as IT Manager of a real estate website before founding Antezeta in 2006. Sean is an official instructor of the Digital Analytics Association and collaborates with the Bocconi University. He is Chairman of the SMX Search and Social Media Conference, 12 & 13 November in Milan. He is also a co-author of the Treccani encyclopedic dictionary of computer science, ICT & digital media. Born in Providence, RI, USA, Sean received Honors in Physics from Bates College, Maine. He speaks English, Italian and German.