Category Archives: Search Engines

List of Domains used by the Bing search engine

Bing LogoThe following is a list of domains used by the Bing search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics systems.

Bing domainServiceNotes
bing.comRedirects to ww/local edition to ww/local edition to ww/local edition to ww/local edition Kong to ww/local edition Zealand to ww/local edition connection? KingdomRedirects to ww/local edition and Worldwide

The URL query parameter for search keyword phrases is q.

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List of domains used by the Yahoo search engine

Yahoo logoThe following is a list of domains used by the Yahoo search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics systems.

Yahoo domainNativeCountryQuery parameter













Estados UnidosUnited Statesp

United StatesUnited Statesp


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Track DuckDuckGo as a search engine in Google Universal Analytics

DuckDuckGo logoDuckDuckGo is an alternative search engine that promotes its virtue of offering its users anonymity. It enjoyed increased interest after the NSA data tracking news broke.

Google Analytics and Universal Analytics don’t currently treat DuckDuckGo as a search engine. This is presumably due to its insignificant market share. DuckDuckGo will appear in the Referral Traffic report (Standard Reports → Traffic Sources → Sources → Referrals) while it should really be in the Organic Search Traffic report (Standard Reports → Traffic Sources → Sources → Search → Organic). The problem is easy to fix. First define DuckDuckGo as a search engine for each Universal Analytics property in an Account. Google says,

  1. Navigate to a property. If you’re not in the settings menu, click Admin. Select the account and property you want to edit.
  2. From the property column, click Tracking Info then Organic Search Sources.
  3. Click +Add Search Engine.
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Clients expect PR firms to be on top of SEO

Many companies face a delicate challenge in keeping their passionate users happy while insuring the company is profitable enough to pay the bills and invest in the future, objectives which often enter it conflict with one another. It isn’t rare that this conflict becomes a significant PR issue, as Facebook, through its management of Instagram, is experiencing first hand.

Google Image search results for Bobby Kotick
Google Image search results for Bobby Kotick, suggesting he’s evil and the devil

A New York Times article which appeared front and center on the first page of last Sunday’s business section illustrated clearly how clients expect their PR firms to actively manage search engine reputation issues as well:

“Think about what it’s like for my dating life when the first picture that comes up is me as the Devil,” says Mr. Kotick […] “You see all this chatter and you realize that they game the search results. These super-sophisticated 19-year-olds are smarter than our expensive P.R. firm.” (His publicist, Steven Rubenstein, shrugs sheepishly.)


Track search engine traffic from blekko in Google Analytics

A year has already passed since search engine blekko launched and while Google and Bing aren’t trembling yet, others have shown significant confidence in blekko’s prospects. For marketers who keep an eye on keyword driven web traffic, a significant question arises: where’s the blekko keyword data?

By default, web analytics measurement systems like Google Analytics aren’t able to correctly recognize blekko as a search engine, but it is possible to configure digital media measurement tools to properly attribute site visitors to the keyword searches they performed using blekko. My new Search Engine Land article shows how and explains why the data isn’t available by default. Happy measuring!

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Dear Google, thanks for the instant preview, now please support the “nopreview” meta tag

Search engines offer web site owners a wide range of options to specify exactly what content in a website should be indexed and how, that content may be presented in search engine results. This is only fair, as it is the site owner who creates the content in the first place. Beyond the myriad existing options, site owners focusing on Google now have an additional search result presentation issue to consider: should they allow Google to display Google Instant Previews or not. Unfortunately, Google has made the choice to forgo site previews more difficult than it should be for site owners, but before I return to this point, a brief review of current search result presentation options is in order.


And then there were two: Microsoft – Yahoo! Search Deal at SMX West 2010

With the approval of the Microsoft-Yahoo search deal by EU regulators, search engine marketers will soon be working in a new landscape. In western Europe where Google dominates with about 90% of the market, it’s tempting to react to the deal with a big yawn.

Yet Yahoo! often has a bigger impact on our search marking than we might like to acknowledge. For many, Yahoo, through its Site Explorer and the Yahoo Search Boss / Site Explorer APIs , is a primary source of competitive backlink data. And who among us doesn’t perform a few searches in Yahoo to benchmark the quality of Google’s results?

Microsoft - Yahoo Search Alliance For paid search practitioners, the consolidation of three PPC / Keyword Advertising platforms down to two (Google & Bing) will certainly reduce operational and training costs. In some countries it will make the choice to expand beyond just Google much easier to justify. Yet Bing’s adCenter PPC service is currently limited to the US, Canada, the UK& France. What will happen to the other 30 countries served by Yahoo today?

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Google giving up on China (for now). Bing, what say thou?

Google’s very undiplomatic announcement that it is going to stop censoring its search results in China doesn’t leave much face-saving wiggle room for the Chinese government – a big no-no in Asian culture. Significant blocking of Google in China seems imminent – you don’t go to great lengths to build the great firewall of China for nothing. Google, a data-driven company, knows full well that Chinese users will be discouraged from using a search engine if it is slow or worse, unreachable. Game over as they say.

While it is easy to applaud Google for taking the moral high ground, you almost get the feeling that something else is happening: Google has given up its battle for search engine supremacy in China. Perhaps Google is giving up the fight because China is one of the few markets where local players, like Baidu, command more market share, regardless of who is doing the counting.

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Italian press to Google: you’re unfair (and we’re confused)

This past week the Italian antitrust authority (Autorità Garante della Concorrenza e del Mercato) conducted a search of Google’s Italian office and announced it was beginning an investigation into Google’s possible abuse of its dominant position in the Italian search engine market. The case was triggered by a complaint from the Italian Federation of News Publishers, FIEG (Federazione Italiana Editori Giornali). FIEG represents publishers of newspapers and magazines, together with press agencies.

So what’s the problem?

The news industry has struggled since the mid 1990s to figure out a profitable internet strategy. “Free” content needs to be supported by advertising revenue, yet poorly targeted banners and the like don’t pay much. Google’s indisputable success as an advertising powerhouse1 has captured the press’ attention.

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Eying Search Engine Market Share in the era of Bing

At the end of May Microsoft announced its new search engine, Bing. As data from Bing’s first full month becomes available, I thought it would be interesting to take a quick look at the current market share enjoyed by the major search engines in the US and a “typical” European market, Italy. The real test of Bing’s success will to be to check back in a few months to see if Bing has picked up traction with users or not. As the folks from Cuil can attest, a burst of publicity doesn’t necessary translate into loyal search users.

Search Engine statistics, USA vs. Italy

Most web intelligence services are currently US centric with very little worldwide reach. Unless stated otherwise, the data which follows is for the US market. Where available, I’ve also provided data for the Italian market, which for search engine usage is rather typical of most west European markets.

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