Category Archives: Internet
Now that SMX Milan has closed its initial two day run, its time to thank everyone who believed in SMX Milan and made it actually happen. This includes the 50 or so speakers from across North America and Europe who generously shared their knowledge and insights. Then there are the sponsors without which the conference couldn’t have happened. Behind the scenes Paolo Di Stefano and his colleagues at Fiera Milano Media / Business International did their utmost to insure a quality conference experience for everyone. Elettra Zadra did a great job with press relations. Last, but not least, are Chris Sherman and Chris Elwell of Third Door Media who provided, among other things, much encouragement and wisdom.
As announced during the final sessions on Friday, SMX Milan will be back in 2014 – see you next year! In the meantime, and on a separate note, if you’re passionate about measurement and analysis, join other like-minded professionals at the informal measure bowling event next Thursday, November 14.
Social media may be all the rage, but search engines are arguably still among the best ways to attract highly qualified visitors to a website, visitors who are explicitly looking for what we’ve got to offer.
For organizations using Google’s Universal Analytics, Analytics automatically reports on merit-based™ organic search traffic from over 40 leading international and regional search engines, including Google, Bing, Yandex, Baidu and Naver. Visits from search engines recognized by Google Analytics appear in the Organic Search Traffic report (Standard Reports → Traffic Sources → Sources → Search → Organic).
The following table lists the default search engines recognized by Google Analytics and Universal Analytics. It represents several deletions (e.g. Altavista, Alltheweb) and additions (e.g. 360.cn, avg, babylon, comcast) from what is currently documented (although some are mentioned in a change log if you knew to look there too). The list was derived from an analysis of the Google Analytics Tracking Code (GATC) ga.js.
There is NO need to specify these search engines in the Universal Analytics Administration interface or in the traditional Google Analytics tracking code unless you wish to track each regional variant separately, e,g. google.it, google.de, google.com.au, google.com.mx etc. We’ve documented google search domains and those for bing, yahoo, yandex and ask for your convenience.
We do recommend you consider adding search engines re-branded by ISPs and search engines used in local markets to your Google Universal Analytics configuration.
|Search Engine Domain Match String||Site (example)||URL Query Parameter|
The following is a list of domains used by the Ask search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics systems.
The following is a list of domains used by Google for their search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web Analytics systems.
|www.google.ac||Ascension Island||Ascension Island|
|www.google.ae||United Arab Emirates||الامارات العربية الم|
|www.google.as||American Samoa||American Samoa|
|www.google.ba||Bosnia and Herzegovina||Bosna i Hercegovina|
|www.google.bf||Burkina Faso||Burkina Faso|
The following is a list of domains used by the Yandex search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics Analytics systems.
The URL query parameter for search keyword phrases is text.
Note: this list represents original research. You may republish this information elsewhere on the web providing you cite this source. Thank you for your understanding!
Looking to get more out of Google’s Universal Analytics? Sign-up today for Antezeta’s intensive Google Analytics training course!
DuckDuckGo is an alternative search engine that promotes its virtue of offering its users anonymity. It enjoyed increased interest after the NSA data tracking news broke.
Google Analytics and Universal Analytics don’t currently treat DuckDuckGo as a search engine. This is presumably due to its insignificant market share. DuckDuckGo will appear in the Referral Traffic report (Standard Reports → Traffic Sources → Sources → Referrals) while it should really be in the Organic Search Traffic report (Standard Reports → Traffic Sources → Sources → Search → Organic). The problem is easy to fix. First define DuckDuckGo as a search engine for each Universal Analytics property in an Account. Google says,
- Navigate to a property. If you’re not in the settings menu, click Admin. Select the account and property you want to edit.
- From the property column, click Tracking Info then Organic Search Sources.
- Click +Add Search Engine.
Are you working in the digital marketing space and have something interesting to say about search and/or social media marketing and communication? You might just be who we’re looking for. The conference program is now out. Take time to review it closely, then let us have your best pitch.
We’re accepting speaker pitches until July 19th.
As you might guess, interest is high in speaking at SMX conferences. We literally sift through hundreds of submissions to select speakers for the show. Here are some tips that will increase your chances of being selected.
How To Create The Perfect Pitch
- Propose early: Submitting your proposal early gives you a better chance of being selected. We accept speakers as soon as we identify a proposal that we think best fits the session