SO YOU’VE GOT A THING FOR ALL CAPS, DO YOU?

IN MY DAY-TO-DAY WORK AS A DIGITAL COMMUNICATIONS PROFESSIONAL I OFTEN ENCOUNTER A PHENOMENON I’M NOT COMPLETELY ABLE TO GRASP: THE USE OF ALL-CAPS TO WRITE EMAILS, DESIGN MARKETING MATERIALS, FILL-OUT FORMS AND ABOUT EVERYTHING ELSE.

WHEN I WAS IN HIGH SCHOOL WE LEARNED LANGUAGE GRAMMAR, USAGE AND OF THE EXISTENCE OF STYLE MANUALS. WE KNEW, AT LEAST IN THEORY, “PROPER” CAPITALIZATION RULES. WE ALSO LEARNED THERE WERE NOTABLE EXCEPTIONS, LIKE THAT OF THE LOWERCASE LOVER, e e cummings.

BAD NETIQUETTE

TYPOGRAPHY PROFESSIONALS TELL US THAT ALL UPPER CASE TEXT IS HARD TO READ. BACK IN 1995 THE PRESTIGIOUS INTERNET ENGINEERING TASK FORCE (IETF) TOLD US THAT ALL UPPER CASE IS AKIN TO SHOUTING AND, AS SUCH, BAD NETIQUETTE.

SO WHY DO PEOPLE SO LOVE TO TYPE WITH THE CAPS LOCK KEY ON? IS IT A CULTURAL THING? UNLIKELY. PLENTY OF ITALIAN STYLE GUIDES ADMONISH READERS TO RESIST EXAGGERATING THEIR USE OF ALL-CAPS.

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Firefox browser to include advertising, diversifying Mozilla revenue sources

Firefox Logo

I suspect few are aware that besides funding the Chrome browser, Google has been the primary supporter of the Firefox browser by paying the Mozilla Foundation for searches originating within the Firefox search box.

Both parties seem to have benefited well from this arrangement, yet the Foundation has always run the risk of having “all ones eggs in one basket“. In a blog posting the Mozilla Foundation states new sponsorship opportunites will come from its Directory Tiles “start page”, the default view when a user opens Firefox unless they’ve explicitly stated a start page.

Diversifying the Foundation’s funding sources can only be a good thing as long as the advertising isn’t too intrusive. Given the browser’s open source nature, Mozilla will most likely have to provide a way for users to turn advertising off completely, otherwise Firefox browser “forks”, i.e. derivative versions, may gain traction.

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Lotus F1 Team Momentarily Goes Gay for the Olympics

Huffington Post rainbow colors on twitter

Figure 1: Huffington Post

The 2014 Olympic Winter Games in Sochi has posed a quandary for many companies. On paper the Olympic ideal of sportsmanship bringing together people of different colors and backgrounds is too compelling to ignore. Yet Russia’s politically driven discrimination of homosexuals tarnishes that very ideal and runs the risk of incurring nasty comparisons to the 1936 games held in Nazi Germany.

Savvy brands have found many clever ways to distance themselves from Russian discrimination. Google placed rainbow colors prominently on their home page (as a side note, co-founder Sergey Brin emigrated from Russia when he was young). The Guardian colored the G in their logo. Chevrolet is running celebration of diversity tv ads. The Huffington Post applied rainbow colors to their logo on their main twitter account.

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SMX Milan 2013: Thank You!

Now that SMX Milan has closed its initial two day run, its time to thank everyone who believed in SMX Milan and made it actually happen. This includes the 50 or so speakers from across North America and Europe who generously shared their knowledge and insights. Then there are the sponsors without which the conference couldn’t have happened. Behind the scenes Paolo Di Stefano and his colleagues at Fiera Milano Media / Business International did their utmost to insure a quality conference experience for everyone. Elettra Zadra did a great job with press relations. Last, but not least, are Chris Sherman and Chris Elwell of Third Door Media who provided, among other things, much encouragement and wisdom.

As announced during the final sessions on Friday, SMX Milan will be back in 2014 – see you next year! In the meantime, and on a separate note, if you’re passionate about measurement and analysis, join other like-minded professionals at the informal measure bowling event next Thursday, November 14.

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Barilla to Gays: You’re Not Family. Social Media Outrage Ensues

The president of Italian pasta maker Barilla, Guido Barilla, has created quite a fuss in Italy by comments made about gay families during an interview on an Italian business radio talk show, The Mosquito. In discussing who is an acceptable face for Barilla pasta ads, he said

I would never run an ad with a gay family, not for lack of respect but because I don’t think like them, ours is a traditional family where the woman has a fundamental role.

Presumably he means in the kitchen. Later today he backtracked, saying:

Referring to my statement yesterday on the program “The Mosquito”, I apologize if my words generated misunderstanding or were considered polemical or hurt someone’s feelings. In the interview I just wanted to simply underline the centrality of a woman’s place in the family.

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Improve Search Engine Recognition in Google Universal Analytics

Google Analytics LogoSocial media may be all the rage, but search engines are arguably still among the best ways to attract highly qualified visitors to a website, visitors who are explicitly looking for what we’ve got to offer.

For organizations using Google’s Universal Analytics, Analytics automatically reports on merit-based™ organic search traffic from over 40 leading international and regional search engines, including Google, Bing, Yandex, Baidu and Naver. Visits from search engines recognized by Google Analytics appear in the Organic Search Traffic report (Standard Reports → Traffic Sources → Sources → Search → Organic).

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Google Analytics Default Search Engine List

Google Analytics LogoThe following table lists the default search engines recognized by Google Analytics and Universal Analytics. It represents several deletions (e.g. Altavista, Alltheweb) and additions (e.g. 360.cn, avg, babylon, comcast) from what is currently documented (although some are mentioned in a change log if you knew to look there too). The list was derived from an analysis of the Google Analytics Tracking Code (GATC) ga.js.

There is NO need to specify these search engines in the Universal Analytics Administration interface or in the traditional Google Analytics tracking code unless you wish to track each regional variant separately, e,g. google.it, google.de, google.com.au, google.com.mx etc. We’ve documented google search domains and those for bing, yahoo, yandex and ask for your convenience.

We do recommend you consider adding search engines re-branded by ISPs and search engines used in local markets to your Google Universal Analytics configuration.

Search Engine Domain Match StringSite (example)URL Query Parameter
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List of Domains used by the Ask search engine

Ask LogoThe following is a list of domains used by the Ask search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics systems.

Ask domainService
ar.ask.comArgentina
at.ask.comAustria
au.ask.comAustralia
br.ask.comBrazil
cl.ask.comChile
de.ask.comGermany
dk.ask.comDenmark
es.ask.comSpain
eu.ask.comEurope
fr.ask.comFrance
in.ask.comIndia
it.ask.comItaly
jp.ask.comJapan
mx.ask.comMexico
my.ask.comMalaysia
nl.ask.comNetherlands
no.ask.comNorway
ph.ask.comPhilippines
pl.ask.comPoland
pt.ask.comPortugal
ru.ask.comRussia
se.ask.comSweden
uk.ask.comUnited Kingdom
us.ask.comUnited States
www.search.ask.com
www.ask.com
za.ask.comSouth Africa
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List of Domains used by the Bing search engine

Bing LogoThe following is a list of domains used by the Bing search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web & Digital Analytics systems.

Bing domainServiceNotes
bing.comRedirects to ww/local edition
be.bing.comBelgium
br.bing.comBrazil
ca.bing.comCanadaRedirects to ww/local edition
cn.bing.comChina
de.bing.comGermanyRedirects to ww/local edition
fr.bing.comFranceRedirects to ww/local edition
hk.bing.comHong Kong
images.bing.comImages
it.bing.comItaly
jp.bing.comJapanRedirects to ww/local edition
m.bing.comMobile
nz.bing.comNew Zealand
search.bing.comRedirects to ww/local edition
ssl.bing.comSecure connection?
uk.bing.comUnited KingdomRedirects to ww/local edition
www.bing.comUSA and Worldwide

The URL query parameter for search keyword phrases is q.

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List of domains used by Google Search

Google LogoThe following is a list of domains used by Google for their search engine in different markets. It can be used to achieve better search engine reporting in Google Universal Analytics and other Web Analytics systems.

DomainCountryNotes
www.google.acAscension IslandAscension Island
www.google.adAndorraAndorra
www.google.aeUnited Arab Emiratesالامارات العربية الم
www.google.alAlbaniaShqipëri
www.google.amArmeniaՀայաստան
www.google.asAmerican SamoaAmerican Samoa
www.google.atAustriaÖsterreich
www.google.azAzerbaijanAzərbaycan
www.google.baBosnia and HerzegovinaBosna i Hercegovina
www.google.beBelgiumBelgië
www.google.bfBurkina FasoBurkina Faso
www.google.bgBulgariaБългария
www.google.biBurundiBurundi
www.google.bjBeninBénin
www.google.bsBahamasThe Bahamas
www.google.btBhutanBhutan
www.google.byBelarusБеларусь
www.google.caCanadaCanada
www.google.catCatalanCatalà
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